LinkedIn uses details about your profile, the content you view, and how you interact on the platform to surface posts, connections, jobs, and features that are most relevant to you. These systems also help reduce the visibility of low‑quality or unsafe content, supporting a Feed experience that stays constructive and trustworthy.

Your Feed includes posts from your connections, people and companies you follow, groups you belong to, and relevant updates from outside your network. Machine-learning systems assess a wide range of signals to understand your preferences and show you diverse, high-quality, and timely updates that support your professional experience.

To understand what’s most relevant to you, LinkedIn evaluates three main types of signals:

Identity:

• Your profile details such as location, workplace, and skills.
• Your professional background such as who you are, where you work, what your skills are, and where your profile is located.
• Information that helps contextualize who you are.

Content:

• How often a post is viewed or engaged with.
• What the post is about and whether it provides knowledge or advice.
• How recent the content is.
• Whether the content comes from someone you follow or are connected to.
• The language of the post.
• How constructive or professional the conversation is.
• Tagged people, companies, or topics.

Activity:

• What you’ve reacted to, commented on, or shared.
• Who you interact with frequently or recently.
• Content you spend the most time viewing.
• Who you follow or are connected to.
• Topics you’ve shown interest in.
• People who follow you.
• Engagement others have with your posts and how recent it is.

Important to know: Feed distribution isn’t influenced by payments from third parties to LinkedIn, except for promoted (paid) content, which is clearly labeled.

Your choices for how information is presented to you

You can control and refine your Feed experience by taking several actions, such as following or unfollowing people or companies, hiding or reporting content, or sorting your Feed by post time. 

Below are the best practices and options available to help you personalize what you see:

Control menu options (three dots “…”) include:

• Unfollow or mute people or company pages to reduce content from those sources.
• Select Not interested to signal you don’t want to see similar posts in the future.
• Report inappropriate or offensive content to help keep your Feed constructive.
• Hide a post using the X icon. After hiding it, you can optionally share why to help improve future recommendations.

Ways to add more perspectives to your Feed:

• Follow people or companies to receive updates from them.
• Subscribe to newsletters for recurring insights.
• Use your My Network page to discover recommended voices, companies, and topics.

Sorting options (desktop only):

• Sort updates by Recent to view the newest posts first.
• Sort updates by Top to see updates organized by relevance.

Notification and email controls:

• Some Feed updates may also be delivered as push notifications or emails, which you can manage in your notification and email settings.

LinkedIn users (including members and guests) can conduct a search at the top of any LinkedIn page. A user has the option to “See all results” for a keyword(s) search or to narrow a search by categories such as jobs, services, people or groups. Our predictive text feature will help predict related search terms as a user types keywords into the search bar; of course, the predictive text feature can be bypassed by typing in keyword(s). The most frequently used search filters will be located at the top of the search results page, and all additional search filters are located in the “All filters” section.

The LinkedIn search algorithms are designed to return personalized and relevant search results for each member. While search algorithms may evaluate different pieces of information for each search category, all of our search algorithms are built to return meaningful search results. For example:

• Our People search algorithm generates unique search results for each member. Search results order is determined, in part, by a member’s profile, activity, and connections, along with considerations such as search activity on LinkedIn, the relative public prominence of certain profiles, and other members who have run similar searches and their engagement with the results.
• Our Pages search algorithm returns the most active and relevant results based on a search query. The algorithm takes into consideration:
  • Page name
  • Number of Page followers
  • Number of connections a member has that are connected to a Page
  • Volume of discussions and comments on a Page
  • Quality of updates, comments, and reactions on a Page
  • Relative public prominence of certain Pages
  • Maximum ratio of matching search terms to the

We personalize job recommendations to you in the Jobs home tab, on job posts in your feed, and via notifications. LinkedIn Job Recommendations show jobs based on your job searches, job alerts, profile, and activity on LinkedIn. Learn more about how LinkedIn personalizes Job recommendations for you. 

You can control the jobs you are recommended by updating your profile, using search alerts, turning notifications on or off, searching for jobs, or expressing your preferences when you use the “Open to work” feature. 

Members in the EEA (European Economic Area) may opt-out of personalized Job recommendations. If you are not in the EEA, you can control your job recommendations as described above.