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Melissa Senn

MelissaSenn

Melissa Senn has been with IONOS since 2016 and joined the IONOS Digital Guide team in 2021. She focuses on website man­age­ment, e-commerce and social media.

As a digital strategist, she par­tic­u­larly focuses on ar­ti­fi­cial in­tel­li­gence (AI). She uses her expertise to translate complex tech­no­lo­gic­al trends into practical content for small and medium-sized en­ter­prises (SMEs).

She began her career at IONOS in trans­ac­tion­al SEO. In this role, she was re­spons­ible for search engine op­tim­isa­tion for the online tools and e-commerce product areas for over four years, with a focus on technical analysis and in­creas­ing online vis­ib­il­ity.

She holds a Bachelor of Science degree in Business Ad­min­is­tra­tion and a Master of Science degree in Man­age­ment with a spe­cial­isa­tion in Marketing from the Uni­ver­sity of Hohenheim in Stuttgart.

Co-Author

Image: Ad exchanges: advertise onlineMaksim KabakouShut­ter­stock

Ad exchanges: advertise online

The ad­vert­ise­ments you see online aren’t just chosen at random. Many extensive processes and pro­ced­ures have gone into even the simplest of banner ad­vert­ise­ments. The user doesn’t notice any of this thanks to real-time ad­vert­ising, which takes a few mil­li­seconds to decide which…

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Reviewer

Image: How does AI image recognition work?Ahmet Misir­ligulshut­ter­stock

How does AI image re­cog­ni­tion work?

Ar­ti­fi­cial in­tel­li­gence is playing a key role in more and more areas, es­pe­cially when it comes to images. In image re­cog­ni­tion, for example, spe­cial­ised AI helps to quickly and reliably capture, analyse and classify certain image content. Find out how AI image re­cog­ni­tion works…

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Image: What makes website ratings crucial for your site?Andrey_PopovShut­ter­stock

What makes website ratings crucial for your site?

By adding website ratings through reviews, comments, or feedback boxes, you give your visitors a voice and sig­ni­fic­antly enhance trust in your offerings. In this article, we explain why website ratings are becoming more crucial, the different types of ratings available, and how…

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Image: How to find your target audience in 5 stepsVintage ToneShut­ter­stock

How to find your target audience in 5 steps

To market your products or services you need to identify your target audience. Many don’t do this correctly. In this guide we will tell you how to find your target audience as well as why it’s important to know your com­pet­it­ors and market and where to find the right data. You…

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Image: What is a target audience?Rawpixel.comShut­ter­stock

What is a target audience?

If you work in marketing, you will come across target audiences. They are helpful in making messaging clearer as well as making marketing campaigns and busi­nesses more suc­cess­ful. So what exactly are target audiences, what do they mean for your business and what char­ac­ter­ist­ics…

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What are worth­while Keyword Planner al­tern­at­ives?

Since the end of 2016, Google’s Keyword Planner has been limited in its use. Instead of exact values for the search volume of checked keywords, users of the free version now only receive ap­prox­im­ate range values, which are par­tic­u­larly un­in­form­at­ive for keywords with low search…

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Image: What are the top digital marketing trends for 2025?REDPIXEL.PLShut­ter­stock

What are the top digital marketing trends for 2025?

From authentic content to social media to ar­ti­fi­cial in­tel­li­gence, today’s online marketing aims to engage users through multi-faceted content. That’s why companies strive to stay up to date and embrace new ideas. We’ll go over which digital marketing trends to expect in 2025…

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Image: The best alternatives to Amazon at a glanceRawpixel.comShut­ter­stock

The best al­tern­at­ives to Amazon at a glance

Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is par­tic­u­larly suc­cess­ful when it comes to elec­tron­ics, toys, and fashion. It might be the most popular online store in the UK, but it doesn’t come without…

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Image: How do Google algorithm updates affect website rankings and SEO performance?Rawpixel.comShut­ter­stock

How do Google algorithm updates affect website rankings and SEO per­form­ance?

The search engine giant Google de­term­ines what can be found on the internet and thus decides the success or failure of a web project. If you want to appear at the top of the results lists, you have to adhere to Google’s guidelines – and these are regularly changed by algorithm…

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Image: The best alternatives to PayPal at a glancegpoint­stu­dioShut­ter­stock

The best al­tern­at­ives to PayPal at a glance

The UK loves shopping online because it’s so con­veni­ent. Until recently, online payment systems were heavily dominated by one industry heavy­weight: PayPal. But not everyone is enthused by this payment method, having been cri­ti­cised for both security as well as data pro­tec­tion…

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Image: Top 10 of the best website builders 2025IONOSby Gemini

Top 10 of the best website builders 2025

A strong online presence is essential for reaching your customers and in­creas­ing brand awareness. With modern website builders, you can quickly and easily create a pro­fes­sion­al website without requiring any pro­gram­ming knowledge. In our guide, we show you what is important when…

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Image: Deep learning vs machine learningLaurent Tshut­ter­stock

Deep learning vs machine learning

Machine learning is an umbrella term that refers to al­gorithms that learn from data and make decisions based on that in­form­a­tion. Deep learning, on the other hand, is a spe­cial­ised branch of machine learning that employs multi-layer neural networks to identify complex patterns…

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Image: What are the main email marketing trends?en­ter­linedesignShut­ter­stock

What are the main email marketing trends?

To ensure that your news­let­ter campaigns continue to be effective in the future, you shouldn't miss out on these email marketing trends. There are even more auto­ma­tion pos­sib­il­it­ies, new design options and stricter data pro­tec­tion. In our article on this year's news­let­ter email…

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