Predicting Market Performance: 4 Proven Investment Strategies

Two prices are critical for any investor to know: the current price of the investment they own or plan to own and its future selling price. Despite this, investors are constantly reviewing past pricing history and using it to influence their future investment decisions. Some investors avoid stocks that have risen sharply, fearing a correction, while others steer clear of falling stocks, fearing further decline.

Does academic evidence support these types of predictions, based on recent pricing? This article explores four market views, backed by academic research, to help you understand market behavior and recognize biases: momentum, mean reversion, martingales, and value investing. The conclusions will help you better understand how the market functions and perhaps eliminate some of your own biases.

Understanding Momentum Investing in Financial Markets

"Don't fight the tape." This widely quoted piece of stock market wisdom warns investors not to get in the way of market trends. The assumption is that the best bet about market movements is that they will continue in the same direction. This concept has its roots in behavioral finance. With so many stocks to choose from, why would investors keep their money in a stock that's falling, as opposed to one that's climbing? It's classic fear and greed.

Studies have found that mutual fund inflows are positively correlated with market returns. Momentum plays a part in the decision to invest and when more people invest, the market goes up, encouraging even more people to buy. It's a positive feedback loop.

A 1993 study by Narasimhan Jegadeesh and Sheridan Titman, "Returns to Buying Winners and Selling Losers," suggests that individual stocks have momentum. They found that stocks that have performed well during the past few months are more likely to continue their outperformance next month. The inverse also applies: Stocks that have performed poorly are more likely to continue their poor performances.

However, this study only looked ahead three to 12 months. Over longer periods, the momentum effect appears to reverse. According to a 1985 study by Werner De Bondt and Richard Thaler titled, "Does the Stock Market Overreact?" stocks that have performed well in the past three to five years are more likely to underperform the market in the next three to five years and vice versa. This suggests that something else is going on: mean reversion.

Exploring Mean Reversion in Stock Prices

Experienced investors, who have seen many market ups and downs, often take the view that the market will even out, over time. Historically, high market prices often discourage these investors from investing, while historically low prices may represent an opportunity.

The tendency of a variable, such as a stock price, to converge on an average value over time is called mean reversion. The phenomenon has been found in several economic indicators, which are useful to know, including exchange rates, gross domestic product (GDP) growth, interest rates, and unemployment. A mean reversion may also be responsible for business cycles.

The jury is still out about whether stock prices revert to the mean. Some studies show mean reversion in some data sets over some periods, but many others do not. For example, in 2000, Ronald Balvers, Yangru Wu, and Erik Gilliland found some evidence of mean reversion over long investment horizons, in the relative stock index prices of 18 countries.

However, even they weren't completely convinced, as they wrote in their study, "A serious obstacle in detecting mean reversion is the absence of reliable long-term series, especially because mean reversion, if it exists, is thought to be slow and can only be picked up over long horizons."

Given that academia has access to at least 80 years of stock market research, this suggests that if the market does have a tendency to mean revert, it is a phenomenon that happens slowly and almost imperceptibly, over many years or even decades.

Deciphering the Martingale Theory in Market Pricing

Another possibility is that past returns just don't matter. In 1986, Paul Samuelson studied market returns and found that past pricing trends had no effect on future prices and reasoned that in an efficient market, there should be no such effect. He concluded that market prices are martingales.

A martingale is a mathematical series in which the best prediction for the next number is the current number. The concept is used in probability theory, to estimate the results of random motion. For example, suppose that you have $50 and bet it all on a coin toss. How much money will you have after the toss? You may have $100 or you may have $0 after the toss, but statistically, the best prediction is $50; your original starting position. The prediction of your fortunes after the toss is a martingale.

In stock option pricing, stock market returns could be assumed to be martingales. According to this theory, the valuation of the option does not depend on the past pricing trend, or any estimate of future price trends. The current price and the estimated volatility are the only stock-specific inputs.

A martingale in which the next number is more likely to be higher is known as a sub-martingale. In popular literature, this motion is known as a random walk with upward drift. Despite many short-term reversals, the overall trend has been consistently higher.

If stock returns are essentially random, the best prediction for tomorrow's market price is simply today's price, plus a very small increase. Rather than focusing on past trends and looking for possible momentum or mean reversion, investors should instead concentrate on managing the risk inherent in their volatile investments.

The Principles of Value Investing: Finding Market Opportunities

Value investors purchase stock cheaply and expect to be rewarded later. Their hope is that an inefficient market has underpriced the stock, but that the price will adjust over time. The question is: does this happen, and why would an inefficient market make this adjustment?

Research suggests this mispricing and readjustment consistently happens, although it presents very little evidence for why it happens.

In 1964, Gene Fama studied decades of stock market history and with subsequent collaboration with Kenneth French developed the three-factor model to explain stock market prices. The most significant factor in explaining future price returns was valuation as measured by the price-to-book ratio (P/B). Stocks with low price-to-book ratios delivered significantly better returns than other stocks.

Valuation ratios tend to move in the same direction, and in 1977, Sanjoy Basu found similar results for stocks with low price-earnings (P/E) ratios. Since then, the same effect has been found in many other studies across dozens of markets.

However, studies have not explained why the market is consistently mispricing these "value" stocks and then adjusting later. One possible conclusion that could be drawn is that these stocks have extra risk, for which investors demand additional compensation for taking extra risk.

Price is the driver of the valuation ratios, therefore, the findings do support the idea of a mean-reverting stock market. As prices climb, the valuation ratios get higher and, as a result, future predicted returns are lower. However, the market P/E ratio has fluctuated widely over time and has never been a consistent buy or sell signal.

The Bottom Line

Despite decades of study by top financial minds, solid answers remain elusive. We can conclude there might be short-term momentum effects and weak long-term mean reversion.

Current price, crucial in P/B and P/E valuations, can somewhat predict future stock returns. These ratios aren't precise buy/sell signals but factors influencing expected long-term returns. It's important to understand these concepts to avoid personal biases and better manage investment risk.

While the current price is influential in determining value, investors should consider it within a larger framework of managing market volatility.