Industries are moving to 2D barcodes. GS1 can help you

QR codes powered by GS1 and GS1 DataMatrix unlock richer product data, boost supply chain visibility, and elevate the consumer experience.

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Look-up product data directly from the brand owner
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Ensure your barcode is composed correctly

Powering trusted data for businesses, consumers, patients and society

Whether you are reaching retail shelves, e-commerce platforms, or hospital networks, GS1 helps organizations of every size uniquely identify their items and share data worldwide.

With GS1 you can:

Expand market access and grow your business
Improve operational efficiency across your supply chain
Enhance consumer experience and traceability
Support patient safety through reliable product identification
Advance sustainability goals with better product transparency

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GS1 brings trusted medical product information to smartphones through collaboration with Google

Launch of smartphone camera scanning of GS1 DataMatrix barcodes marks a global breakthrough for patient safety.

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GS1 standards connect businesses worldwide

Our standards provide a common way for businesses to uniquely identify, accurately capture and automatically share information about their products, locations, assets and more.

What are standards?

Standards are powerful tools that help drive innovation and productivity. They make organisations more successful and people's everyday lives easier, safer and healthier.
About GS1

Learn how GS1 helps businesses, healthcare providers and regulators share trusted product information that supports global trade, patient safety and better consumer experiences.