Hotel Reputation Management Services
Boost Your credibility with expert Online Reputation Management for the Hotel Industry.
At Erase.com, our Online Reputation Management (ORM) service for hotels is designed to help you protect your brand from damaging content, manage public perception, and maintain trust across all major platforms. It also helps you showcase your strengths and position your hotel as a world-class destination for guests.
- Control Your Hotel's Online Narrative
- Protect Your Online Privacy
- Improve How Your Hotel Is Presented In Search Results
Trust our team to remove negative or unwanted content, manage your hotel’s reviews and publish positive content, allowing you to concentrate on what matters most—your guests.
We never sell or share your personal information.
Reputation Can Make or Break Your Hotel
In today’s digital landscape, your hotel’s reputation is one of your most valuable assets; and one of the most vulnerable. Just a few negative reviews, misleading listings, or outdated photos can erode guest trust, lower your rankings on travel platforms, and cost you bookings. Taking control of your hotel’s online reputation isn’t just a marketing tactic, it’s a business-critical strategy for protecting your brand, maintaining credibility, and ensuring long-term success.
What Is Online Reputation Management for Hotels?
Online reputation management for hotels is the process of monitoring, influencing, and maintaining how your hotel is perceived across digital platforms. This includes managing guest reviews, responding to feedback, and optimising your presence on sites like Google Hotels, TripAdvisor, and Booking.com.
Do you know what your search results reveal about your hotel? Your online reputatluencing how potential guests, travel agencies, and corporate partners perceive your brand. Positive guest reviews and high ratings not only build trust but also improve visibility—driving more direct bookings and increasing occupancy.
Managing your hotel’s online narrative is the key to shaping public perception, maintaining guest satisfaction, and staying competitive in the hospitality industry.
Online Reputation Management Services designed for the Hotel Industry
Our Hotel Reputation Management services are built to help you take control of your presence across every guest touchpoint—from search results to review platforms and social media. We combine advanced SEO for hospitality, guest-centric content creation, proactive review response, and strategic digital PR to ensure your hotel is seen, trusted, and booked.
With an in-house team of SEO specialists, digital PR experts, and hospitality content strategists, we act as an extension of your marketing team to help you:
- Drive direct bookings by improving your hotel’s visibility across search engines and booking platforms
- Build guest trust and engagement by managing reviews and social proof across key channels
- Protect your brand reputation so your hotel stands out in a competitive, fast-moving market
Content Removal Strategies for Hotels
- No Money Upfront
- Pay-for-Results Promise
- Gone for Life
Hotel Review Management
Bad reviews cost you bookings and revenue. One bad review can harm your reputation, trust and occupancy and deter potential guests from choosing your hotel. Managing guest feedback, online ratings and review sites is key to having a strong hotel brand in the competitive hospitality industry.
A good hotel reputation management strategy will generate positive reviews, address negative feedback and make sure your hotel is showing up best on Google Hotels, TripAdvisor, Booking.com and OTA’s.
Speak to an Erase.com reputation specialist today to see what review management and removal solutions we have for hotels and hospitality businesses.
Content Creation Solutions for Hotels
Authentic, positive content creation is crucial for controlling the narrative around your hotel’s reputation. By publishing on high-authority industry websites and trusted hospitality publications, your hotel strengthens its brand presence and establishes credibility. This content is designed to rank highly in search results, ensuring that potential guests see relevant, trust-building information when researching your hotel.
Additionally, this strategy enhances your SEO performance, increasing visibility for branded searches, guest reviews, and local search queries. A strong content approach helps attract more direct bookings, build guest trust, and position your hotel as a preferred choice in a competitive market.
Reputation Monitoring & Management
Effective hotel reputation management helps guard against crises by keeping an eye on what’s said about you online. By regularly publishing positive content, you can reduce the chance of negative information appearing prominently in search results for your hotel or resort.
Stay ahead of potential threats with reputation monitoring for hotels. Catching negative content early lets you respond quickly, protecting your hotel business’s online reputation from damage.
Reputation is Always Checked In: Hotel Fails That Went Public Fast
When it comes to the hotel industry, reputation doesn’t just live online—it books a suite and orders room service. Take the Union Street Guest House in New York, which thought fining guests $500 for bad reviews was a smart move. Spoiler alert: it wasn’t. The internet showed up, checked in, and left a lot of one-star reviews. Then there’s Arlo Hotel in SoHo, caught in the middle of a viral scandal when a guest falsely accused a teenager in the lobby—cue global outrage and an online PR nightmare. And over in Beverly Hills, the iconic Beverly Hills Hotel found itself in hot water—not for service, but for being owned by the Sultan of Brunei, whose political policies triggered a celebrity-led boycott. Whether it’s poor policy, poor judgment, or poor ownership optics, these stories prove one thing: your hotel’s online reputation travels fast—and without the right protection, it might not be coming back. That’s where we come in.
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Frequently Asked Questions
How can Erase.com help with hotel reputation management?
Erase.com provides hotel reputation management services that give you full control over how your property appears online. We help monitor guest feedback across all major review platforms and respond to both positive and negative reviews in a way that strengthens trust with potential guests. Our team works as an extension of yours, using a proactive strategy that blends real-time alerts, sentiment tracking, and strategic messaging. Whether you’re managing a boutique hotel or part of a global chain, our reputation management approach helps you build guest satisfaction and stay competitive in the digital landscape.
How does Erase.com remove reviews for hotels?
Removing harmful or misleading reviews requires more than flagging them. At Erase.com, we follow platform-specific protocols and combine legal knowledge with proven digital tactics to challenge and remove reviews that violate content guidelines. If a negative review is false, misleading, or damaging beyond standard criticism, we assess it for potential takedown using our dedicated review removal process. Each case is approached with care to ensure we protect your hotel’s reputation without compromising authenticity or transparency.
Can Erase.com remove negative content from the internet for hotels?
Yes, and it’s one of our core strengths. Our team specialises in identifying and removing content that damages your hotel’s online reputation. This includes defamatory articles, outdated information, misleading blog posts, and unmoderated forum threads that rank in search results. Through a combination of legal tools, outreach, and SEO suppression tactics, we handle even the most persistent pieces of content. If you’re dealing with an issue beyond reviews, our content removal team can evaluate and execute a plan to clean up your brand’s digital footprint.
What makes Erase.com different from other hotel reputation management services?
Most providers offer software. We offer a partnership. Erase.com combines technology with a human-led approach, delivering hotel reputation management tools that are fully integrated into your operations. Our team doesn’t just react to guest feedback—we shape it. We analyse sentiment, coach your team on review response tone, and align strategy with the realities of your property. For partners and agencies managing multiple properties or franchises, we also offer a white-label solution through our partnership program, enabling you to deliver reputation services at scale.
Why is reputation management important for hotels?
Guest experience today is shaped by what people see online before they ever walk through your doors. A few poor reviews, unanswered guest feedback, or outdated content can reduce your visibility and damage trust. Reputation management allows you to respond quickly, build a positive brand image, and increase your review scores across platforms. It’s more than damage control—it’s a direct influence on booking decisions, occupancy rates, and long-term brand value. Your hotel’s online reputation is not just a marketing asset, it’s a business-critical foundation.
What kind of content can Erase.com publish for hotel reputation management?
We create tailored, guest-centric content that highlights your strengths. This can include articles featuring your property, curated guest testimonials, updates about awards or events, and on-brand content that supports SEO and credibility. Our team understands how to build trust while improving visibility across search and review platforms. Whether it’s reinforcing your brand voice or helping you climb the local pack, we combine messaging with real strategy to amplify the best of your guest experience.
How long does online reputation management for hotels take?
It depends on the current state of your hotel’s reputation and your goals. For some, improvements in visibility or sentiment can start within weeks—especially if your guest feedback volume is steady and the brand has a solid foundation. For others, particularly those dealing with long-standing negative reviews or outdated content, it may take several months to see full results. Erase.com uses a phased approach that provides quick wins while steadily improving your long-term presence through Google 3-Pack optimisation and ongoing strategy.
Read more about how long online reputation management takes
How much does hotel online reputation management cost?
The cost varies depending on the services required, the scale of your property or chain, and the depth of content or review issues you’re facing. At Erase.com, we provide customised pricing after reviewing your needs—whether you’re managing a small independent hotel or a large portfolio. We take into account the platforms you appear on, the volume of online reviews, and whether you need technical support like integration with a property management system or broader business reputation strategy. We believe the right solution should offer clarity, impact, and real return on investment.
Read more about online reputation management costs
What is a hotel reputation management plan?
A reputation plan is your blueprint for maintaining control in an environment shaped by online reviews, guest comments, and user-generated content. It’s not just about monitoring—it’s about acting. We help you outline a long-term strategy, assigning responsibility for review responses, outlining sentiment tracking routines, and integrating insights back into operations. A well-defined plan ensures every guest touchpoint is aligned with your brand, helping you build credibility and encourage more positive reviews over time. It’s the difference between being reactive and leading with confidence through online reputation management services.
What does a reputation manager do for hotels?
A reputation manager plays an active role in shaping the digital perception of your property. From managing your listings and guest surveys to responding to negative feedback, their role spans daily monitoring to long-term strategy. They ensure consistency across platforms and act as your brand’s voice when engaging with both positive and negative guest reviews. At Erase.com, our team takes on this role directly or supports your internal teams with insight and training. Our expertise ensures you never miss a chance to gain insights or turn a frustrated guest into a return customer.
How do I choose the right hotel reputation management service?
The right service should offer more than basic alerts and canned responses. Look for providers who offer both technology and hospitality-specific strategy. This includes review management support, insights from guest data, and scalable systems for growing properties. Erase.com provides a blend of automation and hands-on guidance to manage reviews, improve your standing on review sites, and strengthen guest loyalty. If you’re looking for a service that understands the value of guest experience, review platforms, and operational alignment, we’re here to help.
What tools are used in hotel reputation management?
Modern hotel reputation management tools range from sentiment analysis platforms and CRM integrations to review tracking dashboards and alert systems. These tools help you monitor all your reviews in real time, assess overall guest satisfaction, and take action faster. At Erase.com, we use proprietary tools alongside industry standards to track reviews, manage feedback, and uncover patterns in guest experience. Our system integrates with your property management platform and includes reporting tailored for hotel managers and stakeholders.
