Mark Burton

Mark Burton is a Senior Expert Partner and a leader in our Pricing, Customer Strategy & Marketing, Advanced Manufacturing & Services and Private Equity practices.

Mark has over 25 years’ experience consulting on B2B pricing, sales, and commercial strategy and is the Global Leader for Bain's B2B pricing solution. He has worked across a broad range of industries, including manufacturing, semiconductors, high-tech capital equipment, software, and business services.

Mark is a recognized expert in developing value-based pricing programs and a co-author of Pricing with Confidence: Ten Ways to Stop Leaving Money on the Table. He is a sought-after expert on pricing, and his insights have appeared in The Harvard Business Review, The Wall Street Journal, Fortune Magazine, and SAP Press' 2022 book Business as Unusual with SAP: How Leaders Navigate Industry Megatrends.

Since joining Bain in 2018, Mark has advised clients across industries on pricing, commercial strategy, core growth, and developing pricing as a critical organizational capability. He has also contributed to numerous commercial due diligence efforts and post-acquisition full-potential value creation plans.

Prior to joining Bain, he co-founded one of the leading pricing consulting boutiques and led the pricing practice for another large consulting firm.

He holds an MBA from Boston University and a B.S. in electrical engineering from Union College.