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Consulting Service

Strategy

Strategy

Breakthrough strategies for sustained value creation

Highlights

Our clients experience 2x TSR
when compared to sector benchmarks
Strategy equals execution
88% of change efforts disappoint when the connection is weak

Our Strategy clients outperform, delivering nearly 2x their sector’s TSR average over 5 years. How? They don’t stand still. From the CEO to the front line, they’re committed to making bold choices, to evolving and reinventing, and to the relentless pursue of full potential.  

It's hard work, which is why so many leading companies partner with us. In a world defined by constant turbulence —including tariffs, AI, automation, shrinking labor pools, evolving customer needs, and shifting industry boundaries—the fundamentals of strategy endure. The companies we work with remain guided by five principles as they outgrow and out-earn their peers:

  • You can’t win unless you master the rules of the game.
  • Leadership economics are worth fighting for.
  • Portfolio of choices: Profit pools don’t stand still, and neither should you.
  • When in doubt, focus on the customer.
  • Strategy is about making things happen.

Strategy is a big, broad topic, and we won’t pretend that these five beliefs are all you need to know. But these principles help guide our Strategy work with clients who achieve sustained results. Want to win today and build for the future? We can help. 

How We Can Help

How We Can Help

Corporate Strategy

Make your portfolio more valuable than the sum of its parts.
Learn more

  • Corporate Finance
  • M&A Strategy
  • Investor Relations Strategy

Business Strategy

Win today and in the future.
Learn more

  • Full Strategy Review
  • Business Model Disruption
  • Growth Beyond the Core
  • Evergreen Strategy Agenda

Innovation & Business Building

Build new businesses, from seed to scale.

  • Innovation & Business Building
  • Platform Strategy

Business Transformation

Boldly alter your organization’s trajectory
Learn more

  • Full Potential Transformation
  • Results Delivery Office

AI in Strategy

We’re helping companies across all industries move quickly from experimentation to scale and generate real value from AI. Working closely with CEOs and senior leadership teams, we can help you:

• Understand how AI will cause profit pools to shift and reshape entire industries
• Develop a clear vision and roadmap for AI’s impact on your company’s productivity, innovation, and opportunities to create new businesses
• Approach AI as a business transformation, not a tech deployment
• Assess six no-regret moves that support an effective AI strategy

Five key questions for CEOs

Real Outcomes

From energy companies to banks, retailers, and even yacht racers, we’ve helped organizations around the world achieve breakthrough results with AI. As one example, we worked with NatWest Group to transform its idea-to-action process from more than 60 days to just one day.
How NatWest scaled customer engagement with AI See how we’re helping global industry leaders win with AI

How We Help

Harness the full power of generative and agentic AI by envisioning and deploying a comprehensive strategy that addresses governance, security, talent, vendor selection, technology infrastructure, and more. Our newly created OpenAI Center of Excellence is just one of many ways we remain on the leading edge of AI development.
Learn more about our partnership with OpenAI Learn more about our AI approach

Client Results

Advanced Manufacturing & Services

Turning an Operational Complexity into a Multimillion-Dollar Market Opportunity
We laid the groundwork for a shipping company’s AI venture by crafting a compelling proposition, validating market potential, and securing early commercial traction.

Advanced Manufacturing & Services

Virgin Australia: From Turbulence to Triumph
CEO David Emerson discusses how a multifaceted transformation culminated in a stunning IPO.
See more

Analyst Recognition

Analyst Recognition

We have been recognized as a Leader in the Forrester Wave™: Innovation Consulting Services, Q2 2024.

We have been recognized as a Leader by IDC MarketScape: Worldwide Enterprise Strategy Consulting Services 2025 Vendor Assessment.

 

Our Strategy Insights

Healthcare & Life Sciences
Lean Strategy Making
Standardizing your company’s approach can pay off. Here’s how.
HBR.org
AI, Insights, and Solutions
Unsticking Your AI Transformation
Treating gen AI as a tool isn’t working. It’s time to redesign work, rethink operating models, and lead from the top.
Brief
Strategy
How to Succeed in an Era of Volatility
Invest in prediction, adaptability, and resilience.
HBR.org
Strategy
Bain Beliefs on Strategy
Companies that outgrow and outearn their peers live by these five lessons.
Report
Transformation
Transformations That Work
Lessons from companies that are defying the odds.
Harvard Business Review
Digital
What Business Leaders Need to Know About AI Sovereignty
Aligning business strategy with national AI priorities is necessary to compete and scale.
Brief
Social Impact
The Rise of the Canadian Venture Scientist
This is Canada’s moment to turn AI pioneers into venture builders.
Brief
Consumer Products
US Consumer Health Update
Upper-income earners seem to be adopting a defensive position but are not yet reporting negative spending intentions.
Snap Chart
See more

Founder's Mentality Podcast

Join Jimmy Allen as he meets with industry-leading CEOs to discuss a new perspective on leadership.

Check out the podcast More on Founder's Mentality

Lead with a Founder's Mentality

Through a series of conversations, CEOs from leading companies sit down and share how they’re building scale while keeping the agility needed to navigate uncertainty and meet the moment.

Meeting the moment

Our Strategy Consulting Experts

Headshot of Dunigan O'Keeffe

Dunigan O'Keeffe Partner San Francisco

Headshot of Matthew Crupi

Matthew Crupi Partner Dallas

Headshot of Sophie Horrocks

Sophie Horrocks Partner London

Headshot of Guy Brusselmans

Guy Brusselmans Partner Stockholm

Headshot of James Allen

James Allen Advisory Partner London

Headshot of Josef Ming

Josef Ming Advisory Partner Zurich

Headshot of Andrew Schwedel

Andrew Schwedel Partner New York

Headshot of Karen Harris

Karen Harris Managing Director, Macro Trends Group New York

Headshot of Michael Mankins

Michael Mankins Partner Austin

Headshot of Ouriel Lancry

Ouriel Lancry Partner Chicago

Headshot of James Hadley

James Hadley Partner London

Headshot of Nicolas Bloch

Nicolas Bloch Partner Brussels

Headshot of Martin Toner

Martin Toner Partner New York

Headshot of Grant Dougans

Grant Dougans Partner Washington, DC

Headshot of Audrey Hadida

Audrey Hadida Partner Paris

Headshot of Daniel Jones

Daniel Jones Partner New York

Headshot of Jenny Lundqvist

Jenny Lundqvist Practice Executive Vice President Copenhagen

Headshot of Bhavya Nand Kishore

Bhavya Nand Kishore Practice Executive Vice President Zurich

See more

Our Strategy Consulting Expertise

Our Strategy Consulting Expertise

Venture Ecosystem

The Venture Ecosystem is a global team of change-makers and thought-leaders with deep experience in the start-up and venture-capital worlds. Our mission is to spark innovation between bold organizations and insurgents by activating our global network of disruptors and investors.

Learn more

Macro Strategy

Stop planning and start building. The expertise and proprietary tools of our Macro Trends Group ensure that the implicit bets within your strategy match your beliefs about the future of your industry and the world.

Learn more

Consumer Lab

Develop a deeper understanding of your customers, beyond their shopping baskets.

Learn more

Support Functions

Support Functions

Transform your support functions so they power your growth.

Read More

People and Organization

People and Organization

Accelerate your organization’s results through your people and teams

Read More

Innovation & Business Building

Innovation & Business Building

Transform bold ideas into scalable businesses

Read More

Digital

Digital

We bridge strategy and tech to accelerate your digital transformation and ensure enduring results.

Read More

Consulting Services

Consulting Services

  • Customer Experience

  • Sustainability

  • Innovation

  • M&A

  • Operations

  • People & Organization

  • Private Equity

  • Sales & Marketing

  • Strategy

  • AI, Insights, and Solutions

  • Technology

  • Transformation

Bain Micro-battles System® and Bain Radar 360 Strategy® are registered trademarks of Bain & Company, Inc.

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