Creatives Rishi Roy and Vibhuti Dhaundiyal define their fashion label as unapologetically bold. It screams dramatic silhouettes, meticulous tailoring, fierce colours, and a marriage of traditional and modern nuances. For their 4,000-square-foot flagship store in Delhi's Chattarpur, they enlisted principal architect Nikita Jain of IndiHaus to create an equally theatrical, pattern- and print-heavy space where consumers can feel the movement of balance. “For us, this isn't just a store where clothes live; it's where our world unfolds. Months of obsessive planning with every proportion, texture, and sightline translated into a retail space where our love for restraint drama comes to life,” share Rishi and Vibhuti.
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Inspiration from Within
The duo's deeply personal and layered design philosophy inspired Nikita and her design team, Chaitanya Gaur and Bhargavi Ladha, to focus on artisanal maximalism with expressive, craft-led detailing in a setting which she describes as ‘contemporary Indian luxe’. She says, “The space mirrors the brand’s identity at every layer—from subtle textured paints and sheer lighting for prêt wear to gradually introducing bolder materials and deeper tones and patterns, just like their collections. Their signature prints are used on ceiling wallpapers, lampshades, and cabinet insets. From earthy neutrals to maroons and greens, every design decision reflects their story through fabric.”
Quiet Drama
The ten-year-old fashion label breathes a maximalist soul with contemporary elegance; “Our clothing is infused with exquisite craftsmanship. Each collection weaves together heritage Indian motifs, artisanal embellishments, and modern cuts that speak to those who embrace individuality,” comment the doctors-turned-designers. “A little different from our boutique presence in Delhi's Khan Market, this flagship store had to be an architectural extension of our brand.” And so, Nikita, who studied the clothes intently, draped the two floors of this space with their fashion journey so far.
It's another world when you walk in, but so are the many, many flagship stores in the Chattarpur, Dhan Mill, and Mehrauli areas of Delhi. It's part of the appeal: to be cheekily part of the fabric. Cut from the same cloth, Rishi & Vibhuti's spatial narrative is inviting, fluid, and playful. Nikita mentions, “The space is not defined by walls here, but by the changes in flooring and material palette.” A dull green door marks the entrance, leading to a bright prêt area. “Zoning was achieved through colour gradients, flooring transitions (chequered patterns), custom prints, and layered lighting,” she adds. You'll want to stop and stare at the printed valance, the tassel lighting, the delicate wallpaper, and the dotted artwork, triggering a kaleidoscope vision (and not in a migraine-inducing way). The olive-toned corridor that connects to the cut-out arched trail rooms and the staircase with chandeliers equalizes the quiet drama through this synergy of colours.
In the basement, “the ambiance shifts dramatically.” The mood is now thoroughly deep red; the colours control the narrative. It holds the emotional and visual weight of the garments. “Antique mirrors, heritage-inspired furniture pieces, and curated lighting elevate the atmosphere, crafting a luxurious yet soulful space that resonates with the brand’s couture identity,” says Nikita. The setting is so intimate—it celebrates the perfect fashion and interiors symbiosis. Though, it would have been incomplete without Nikita's sustainable approach to design. She adds, “We leaned on custom, small-batch production, reused restored antique furniture, and opted for handcrafted finishes instead of machine-produced ones, supporting artisans and reducing industrial waste.”
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Coming Home
The flagship store is where brides-to-be, friends and family can feel at ease and emotionally connected to the world of Rishi & Vibhuti. “It balances openness with intimacy, drama with quietude, and opulence with restraint.” But for the designers, it feels like coming home…to a new offering, a new wave of motivation. “The interiors underline Indian craft, textiles, and vintage charm, which evokes nostalgia and feels grounded in memory,” the duo sign off.
