Key Takeaways:
- WSC Studios is a human-led, AI-powered studio that builds original media franchises for sports organizations.
- Its slate includes shows with the NBA, LaLiga and EA Sports, and the AFL, with ESPN and Real Madrid projects next.
- The current shows blend live-action footage with original characters, giving young fans an entry point into sports.
WSC Sports has launched WSC Studios, a dedicated in-house creative studio that builds original media franchises or global sports brands. Its first shows combine character-driven animation with live-action game footage and focus on the audience every sports organization wants to reach early: young fans.
WSC Studios has already launched three flagship programs: The Alley & Oop Show with the NBA, Goalitos with LaLiga and EA Sports and Wagtales, a preschool series with the Australian Football League. The slate continues to expand in 2026 with Sports Explorers, a new series with ESPN, and an upcoming project with Real Madrid.
How the Studio Works
Built around the core mission to help sports organizations build the next generation of fans, WSC Studios is guided by award-winning creators with deep expertise in kids’ media and sports storytelling.
The studio is powered by WSC Sports’ proprietary AI technology and an in-house agentic production platform, delivering high-quality, scalable content at speed. WSC Studios handles the full lifecycle of every show, including creative concept, scriptwriting, narration, direction, animation, localization, distribution strategy and digital packaging.
A Slate That Starts With Young Fans
To ensure every child finds an entry point into sports, WSC Studios produces a diverse range of tailored formats, including character-driven adventures and explainers, inspirational athlete stories, timely recaps, and interactive games & trivia. This approach gives sports organizations an adaptable strategy for brand expansion. The shows engage young viewers through microlearning and core sports values, while giving parents a trusted environment that encourages co-viewing.
“Research shows that lifelong sports fandoms are formed at a young age. WSC Studios was built to solve one of the biggest challenges in sports: engaging the next generation,” said Itai Epstein, Head of WSC Studios.
“We are combining world-class storytellers with iconic sports IP and proprietary AI technology. This enables sports organizations to maximize the impact of their IP, build engaging original media franchises faster than ever, and connect with young fans through characters they love.”
Learn more about the studio and its full slate on the WSC Studios page.
