Two Featured SXSW Panels: CSR in the Trump Era, Future of Social Platforms

Over 30,000 entrepreneurs, technologists, and digital leaders convene at South by Southwest each year search of fresh ideas and solutions.

For 2018, Work & Co will present two panels. The first will arm companies with strategies needed to grow social platforms, while the second will incite new thinking around CSR programs in the current political environment.

What Followers Want: How Social Evolves in 2018

9 hours. That’s how much time teenagers spend on social every day. New behaviors continue to emerge around sharing, with live at the center of it today. How do you design a platform so engaging that people open, check, interact, and share on multiple times a day? What do today’s followers expect from both the content but also the flexibility of platforms—to ensure they work across all device types and regions.

Founding Partner, Gene Liebel, will be joined by Ryan Scott Tandy (Product Design Manager, Instagram), Tutti Taygerly (Product Design Manager, Facebook), and Rajni Lucienne Jacques, (Fashion Director, Teen Vogue). Hear from the designers behind leading social platforms as well as content creators driving engagement on what’s next in social.

Mark your calendars to attend this session on March 10 at 12:30 PM, at the Fairmont Congressional B.

Fighting Back with CSR: How Companies Are Uniting

2017 has proved that companies—from Apple and IBM to Tesla and Ford—are no longer shying away from hot-button issues like immigration, climate change and women’s rights. Turns out it’s not just the right thing to do, but also good business in an era where consumers are voting with their dollars. The future of CSR is about making your values known through legal action, new revenue models, and even aligning with the competition for the greater good.

Founding Partner, Mohan Ramaswamy, will shed light on the ways CSR efforts are becoming more broadly integrated into organizations. Joining him are James Lynch (Director of Executive Communications, Airbnb), Paul Polizzotto (Founder and President, CBS EcoMedia Inc.), and Jessica James (Founder, Jessica James Consulting).

Mark your calendars to attend this session on March 11 at 12:30 PM, at Fairmont Congressional C.