TouchTunes Launches New App

TouchTunes— known for being the largest interactive music and entertainment platform in venues around the world— has relaunched the TouchTunes app with a focus on driving community and releasing more features to help anyone be the DJ.

Over 75,000 venues are outfitted with TouchTunes digital jukeboxes around the world. Paired with its extensive music catalog and mobile app, the jukeboxes inspire millions of people each week to play the songs they want at exactly the right time.

Work & Co and TouchTunes have partnered on various digital initiatives over the last decade. To improve experience and grow its user base, TouchTunes once again engaged Work & Co.

The new app —which is available for iOS and Android— was designed with a focus on helping users discover and save their favorite music, and skip the line to get in more song plays while hanging out in their favorite venues.

Some of the updates that come with the new experience fans will enjoy include:

• Venue discovery: Upon onboarding, users can discover TouchTunes locations in their area and start playing songs.
• Easier customization: New playlists are easy to build by favoriting songs and artists anywhere throughout the app experience. It’s also possible to co-create playlists with friends.
• Smart personalization: The more the app is used, the smarter discovery becomes, surfacing related songs, artists, and genres played most. Recommendations combine the user’s individual play preferences with the most-played music at the venue to steer users towards the best fit for their environment.

The new experience enables TouchTunes to appeal to two distinct audiences including their core user base while expanding to a new younger demographic who are looking to discover new music and experiences. Work & Co also built a new design system to reduce friction and support new features over time.

“People are craving human connection in the real world now more than ever, and nothing brings people together like music,” said TouchTunes CEO Ross Honey in a statement. “We’ve created a world-class social music app that lets you take off your headphones and connect in person through your favorite songs, for those memorable moments we all treasure.”

To download, head to the app store on iOS and Google Play.