Gx App: Training Programs with the Pros

The new and improved Gx App from Gatorade is here, enabling athletes of all kinds to train, fuel, and recover, through programs designed with elite athletes like Serena Williams, Jayson Tatum, Lionel Messi, and more.

Work & Co oversaw strategy, design, writing, and development for the latest mobile app features, after launching the award-winning product last year.

The new Gx App comes as Gatorade unleashes a series of innovations including Gatorade Gummies and the Smart Gx Bottle. Together the launches represent decades of meticulous research, rich data, and science backed intelligence from the Gatorade Sports Science Institute, now brought to athletes and personalized based on their individual needs and preferences.

Among the app’s features:

• Train like a pro with focused programs and nutrition guidance tailored to you
• Get benchmark tests and performance summaries and track progress towards goals
• Scan the Gx Sweat Patch for improved hydration recommendations
• Take the guesswork out of your fluid intake by connecting the app to the new Smart Gx Bottle

“Innovation isn’t about a single launch, but rather constantly iterating and improving features to bring Gatorade’s decades of sports science research previously only available to professional athletes and make it accessible to athletes of all kinds,” said Drew Palin, Senior Director of Marketing at Gatorade. “Our ongoing relationship with Work & Co has supported this kind of innovation and given us the firepower to both build and evolve exciting digital experiences for athletes.”

Said Work & Co Group Director of Product Management, Parker Sapp: “Our latest launch is the result of countless hours of tight collaboration between scientists, trainers, strategists, engineers, writers, and designers. Work & Co is proud to help drive forward Gatorade’s digital transformation — and in the process, draw on the brand’s deep expertise in sports science to make it available for more athletes than ever before.”

Download the Gx App and read more about Gatorade’s latest launches in Ad Age.