04 Dec 2023
Automated Entry into Promotions Guidance
Organisations can use a variety of methods to collect and harness an individual’s personal information for direct marketing purposes or encourage consumers to take part in their promotions. This Automated Entry into Promotions Guidance to go into posts was born out of requests to the legal...
24 Oct 2023
UK SMEs support pending reforms to UK data privacy laws
The DMA's latest report reveals strong business support for reforming UK data privacy laws, so urges UK Parliament to complete passage of the DPDI Bill without hesitation
20 Sep 2023
Defend and grow your marketing budget
Our new ‘CMO Measurement Toolkit’, supported by Merkle, will help you prove marketing effectiveness in the boardroom..
12 Jun 2023
Upskill your team with government funding
Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy, and Data and Analytics..png)
05 Jan 2024
Why study with the DMA?
DMA courses and qualifactions are underpinned by DMA best practice guidance and award-winning case study content, so you know your team are not only learning from the best marketers —but also the very best campaigns.
13 Dec 2023
US pulls out of international efforts to create global data flow rules
The United States' representative to the WTO said they needed to create 'policy space' for debating the issues.
30 Nov 2023
Why our judges get involved
We asked members of the Customer Data Council and Value of Data Committee to join us in writing a three-part series to let you know about what they look for when they are judging, their experience of judging this year’s awards, and what made the award winners stand out in their categories..jpg)
23 Nov 2023
Creative Effectiveness in Door Drops: November 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Nick Brown, Sales Director at Newsquest, dives into a recent Door Drop from a local business selling firewood.