Glen Allsopp

@ViperChill

Founder of detailed.com and gaps.com. Dream to invest $597,000 into our SEO course - SEOBlueprint.com. Somehow mentioned on TechCrunch, Forbes, BBC etc.

Hong Kongdetailed.comJoined January 2008

488 Following

34.7K Followers

Glen Allsopp 👾’s Tweets

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Glen Allsopp

@ViperChill

Nov 17, 2022

I’ve audited over 1,000 websites to help with their SEO. This includes multi-billion dollar brands, SaaS companies you might know (Ahrefs, ConvertKit, Kinsta), large affiliate sites and everything in between. Here are some of the most common problems I find 👇

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The Detailed newsletter is weird in that there are four pre-written emails (which I genuinely update every few weeks) and then I'll only email in-depth reports after that — one per month, max. I tried to make sure those first four emails are special. detailed.com

Glen Allsopp

@ViperChill

May 24

In the ~2 months since I published this: - Ziff Davis acquired Lifehacker - Sports Illustrated (Arena) launched Esports Illustrated - Vox Media launched a new online golf brand - Arena Group partnered with 4 new sports sites (~6m monthly uniques) And that's just part of it.

Glen Allsopp

@ViperChill

May 10

I feel like Semrush $SEMR earnings calls will be a good barometer to see how AI is impacting SEO going forward. Yesterday's call: Q1 rev: $70.9M (up 24% YoY ⬆) Operating expenses: $69M (⬇ 4.3%) ARR: $293M (⬆ 23%) Q1 Net loss: $9.9M, up from $2.6M last year They are not yet…

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Glen Allsopp

@ViperChill

May 9

Numbers are from Semrush but always check the biggest growth in Ahrefs also. Primarily do this to track individual sites of companies dominating Google - detailed.com/google-control- and companies on the stock market (many heavily reliant on search). P.S. I meant YTD not YoY.

Every month I track the search traffic of 2,000+ purposefully selected websites. Just running the numbers for independent review sites. Clear winner MoM (and +200% YoY) is a pretty terrible site built on a really strong expired domain. Won't surprise many but still works well.

Just to clarify, I got permission to share this. I had promised to tweet it before most of the replies came in on the thread. They got some great responses. Just genuinely curious if people know of other agencies that do this. Seems...illegal.

A UK SEO agency is demanding website logins from a Blueprint member so they can remove the work they've done after they wanted to cancel. They were paying monthly. No performance targets or annual contract or similar. 17 years in SEO and never heard of this. Anyone else?

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Love approving comments like this inside SEO Blueprint (doors closed, so not trying to pitch you). Nothing advanced to this one. Sometimes you just need to double-check the basics. If you're a member you'll see Colin on the 'All Comments' page. Sidebar link on every video.

Glen Allsopp

@ViperChill

May 4

Here's the direct link: chrome.google.com/webstore/detai I only use it when I'm auditing sites so set it to only turn on when I click the extension. Check out that HubSpot URL. Zero tracking whatsoever. Email hey@detailed .com if you want the source code for proof :)

You may know I created the Detailed SEO Extension (120K+ users) but may not know I have another extension I use daily. It removes breadcrumbs from Google search results to reveal actual URLs. Great for site: searches and finding pages you probably don't want G crawling.

Anybody fancy a Cuppa? I've built a free tool to generate SEO-optimized blog posts in the time it takes to finish your morning brew. You can use it to: - Generate first drafts - Create guest post content - Enhance existing posts - Test AI content quickly Here's a video demo:

3:57

10.3K views

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The doors to SEO Blueprint close in less than 48 hours. I try not to be too promotional here so this is my one and only tweet. If you want exclusive insights + reports beyond Detailed, this is where I share them. HUGE thanks to all who joined 🙏🏻

seoblueprint.com

SEO Blueprint 2 Waiting List (Doors Open Next Week)

Join some of the brightest, most determined SEOs growing their search traffic.

Glen Allsopp

@ViperChill

Apr 3

Been doing this for a few years now but shoutout to

@JoshMDunlop

for the idea to put them all into one large filter. And

@dqmonn

who showed up in my timeline today with this.

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Dominic Monn

@dqmonn

Mar 26

Does anyone know how I could accurately block every single email that asks for paid backlinks, link exchanges, link insertions, especially if sent from a gmail or weak domain?

Show this thread

Glen Allsopp

@ViperChill

Apr 3

I receive ~150 guest post / paid link requests every month...but only one or two land in my inbox. How? A simple Gmail filter you can copy and paste, that labels all matching emails and they skip the inbox. Settings > Filters > Add New > Paste from detailed .com/guestpost.txt

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The last few months my traffic and newsletter growth at Detailed.com has broken previous records. Unfortunately, negative feedback has increased with it. Apparently a 13K word guide on the companies dominating Google is "way too long". Today I announce my rebrand.

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Glen Allsopp

@ViperChill

Mar 28

This is a semi-promotional tweet but in three years of running SEO Blueprint, this is the biggest waiting list response we've ever had in well over 1,500 replies. A few people concerned about AI, sure, but lots of people all-in. I'm biased but bullish. seoblueprint.com

Glen Allsopp

@ViperChill

Mar 25

I built a custom Google search engine that *excludes* 500+ sites owned by the 16 companies dominating Google. Fun to play around with to find more independent sites if you're in the product review space. Note: Results are *weird*. cse.google.com/cse?cx=d4c2a90

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Glen Allsopp

@ViperChill

Mar 24

If you're an SEO Blueprint member, yesterday we went live with a 9,000+ word analysis on the independent affiliates dominating Google. Getting some great feedback so far. Link is on the top-right after you login. Want in? We have a waiting list here.

seoblueprint.com

SEO Blueprint 2 Waiting List (Doors Open Next Week)

Join some of the brightest, most determined SEOs growing their search traffic.

Glen Allsopp

@ViperChill

Mar 22

From April 10th, DPReview .com will become a read-only website with no further updates. The photography site currently reaches around 1.5M people each month from search. Good news for their competitors but seems like a lazy decision by their owners (Amazon). h/t

Four years ago I tweeted that making the homepage of Techmeme was one of my life goals. I've read the site daily for a decade now (they're also said to be the first site Mark Zuckerberg reads each day). Today that goal became a reality. HUGE thank you for all the shares 🙏🏻

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Glen Allsopp

@ViperChill

Aug 21, 2019

Replying to @kevinakwok and @jluan

Genuinely one of my life goals. Super jealous. One day @gaberivera, one day.

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Glen Allsopp

@ViperChill

Mar 7

NEW: How 16 companies dominate the world's Google search results (2023 edition) Their exact take on AI and SEO, the niches they're operating in and taking over, and 42 more specific insights. The biggest report I've ever written is now live. 🎉

detailed.com

How 16 Companies are Dominating the World’s Google Search Results (2023 Edition)

A deep-dive into how far fewer companies than you think have taken a hold of Google's search results.

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Glen Allsopp

@ViperChill

Mar 6

Tomorrow I go live with an updated report on the 16 companies dominating Google. Easily the biggest article of my life (12,000+ words) but I promise it's super skimmable. Trying to live up to when I was cool enough to be mentioned in books. Really hope you find it valuable 😬

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Glen Allsopp

@ViperChill

Mar 1

There are a lot of non-English, non-digital companies on that list, but at least a dozen more I thought were interesting. I've been hunting online success stories for a decade (gaps.com) so give

@viperchill

a follow if you want to see more going fwd, with credit.

There's more I can share but as I say, I want to be respectful and send you to the Financial Times site for the full data and all revenue numbers. Here's the link: ft.com/ft1000-2023 (Apologies if you saw me tweet this twice. Spacing messed up first time around)

ft.com

FT 1000: the seventh annual ranking of Europe’s fastest-growing companies

A UK-based mobile games maker takes top spot as London maintains its lead as a growth hub

#8 Osteocom: Online courses for people looking to learn from…the best dental professionals. 🦷osteocom.me Not surprised this is a thing but had no idea it could be so successful. So many other niches this could work in.

#7 MBP: A UK-focused marketplace for people to buy, sell & trade used video equipment. mpb.com Seems like a niche version of eBay that’s super clean and trustworthy. Claims more than 250K users and that 2,700+ pieces of kit added in the last week alone.

#6 Epidemic Sound: Royalty-free music that's safe to use on YouTube / Twitch / IG, etc. epidemicsound.com Starts at £9/m ($10.80) for unlimited access to 35,000 tracks & 90,000 sound effects. I wonder if any AI music generators will emerge as successful as this.

#5 PhotoAid: Lets you upload a photo and outputs compliant passport and visa images. photoaid.com Something I could have used a few times over the years so not surprised they claim 1 million+ customers. You can then print them yourself or they ship the results.

#4 Born Originals: An online sneaker designer for corporations to put their logos on shoes. b2b.bornoriginals.com Seems like the angle is for them to give out to staff / as swag. What a cool niche. The site is in German 🇩🇪 so forgive me if I got that slightly wrong.

#3 Systeme: An online platform to help you build sales funnels. systeme.io Essentially a landing page builder, affiliate management and email marketing service in one. Disclosure: Founder and I are on good terms but I had no idea they would be listed.

#2. AIHR: Online courses for people looking to advance their human resources career. aihr.com Individual courses start at £750 ($902) for 12 months access. Just love how niche this is and not something you really think about.

#1. Reedsy: A database of people with the skills to help you complete your romance / adventure / mystery book. reedsy.com Find editors, designers & marketers for every step of the journey. Essentially a niche-focused Upwork. Instantly loved this one.

Heads up: There are a lot of companies I can highlight but I want to be respectful to the FT, so I'm only mentioning eight I found interesting. Link at the end will provide specific numbers, but you should assume all I share are doing millions in *revenue* and growing fast 📈

Today the Financial Times released their annual report of the fastest-growing companies in Europe. It includes exact revenue numbers, three-year growth rates and more. After checking all 1,000 companies (really), here are the most interesting online businesses 👇🧵

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7 years ago I wrote this article and it easily became the most popular thing I've ever published. Honestly amazed to see it still gets shared here on Twitter a few times each month. In 7 days I'm going live with a completely revamped version for 2023. It's...different.

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Glen Allsopp

@ViperChill

Feb 26

Picked out the kids' outfits today. Followed one team my whole life and today I might finally get to see them win something. If you're a neutral or don't care about football, I invite you to be a fellow Geordie today. 🖤🤍 #nufc #CarabaoCupFinal

Glen Allsopp

@ViperChill

Feb 22

When this is finished rolling out I'll compare it to the 10,000 keyphrases we just analysed and share any major changes (will always be minor fluctuations). Expect it to be a Twitter thread so no newsletter pitch. Super curious about changes to the top 100 overall domains

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Google Search Central

@googlesearchc

Feb 21

Today we released the February 2023 product reviews update, which applies to these languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, Polish. It'll take ~2 weeks to fully roll out. More here: developers.google.com/search/updates

Glen Allsopp

@ViperChill

Feb 17

In my recent affiliate search results deep-dive, I shared that IAC's DotdashMeredith owned more sites in the top 100 overall domains than anyone else (16). Three days ago they were asked on an earnings call how they felt about AI affecting SEO. Here was the reply.

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NEW: We Analysed 10,000 Product Review Search Results to See Who's Ranking - Can new affiliate sites rank quickly? - Just how dominant are sites like Forbes? - Do many independent affiliates reach 1M+ monthly visitors? Get these answers and more.

detailed.com

Affiliate SEO: We Analysed Who Ranks in 10,000 SERPs.

In an analysis of 10,000 search results populated by sites promoting products as an affiliate, the youngest ranking domain was just 31 days old. Three brands control 40 of the top 100 domains...

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