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Logo downloads are available below:
Digital Trends - All Logos
The Manual - All Logos
Our audience interacts with hundreds of brands every day, and the consistent expression of our brand will help them recognize us in a crowded media landscape. Following these guidelines when applying the Digital Trends identity elements will help ensure consistency of tone and voice in all of our communications.
Our mission at Digital Trends is to guide our audience through an increasingly complex digital world by humanizing technology and filtering out the noise.
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Our logo is the foundation of our visual identity and should be handled with care. Where possible, our logo should be reproduced in full color when used on a black or white background. In other circumstances, such as colored or photographic backgrounds, the white reversed version should be used. In all cases, ensure that there is sufficient contrast with the background for the logo to be legible. There are three versions of the logo: horizontal, vertical, and compact. Any of these can be used depending on the space available.
We respect our logo by giving it room to breathe. The recommended clear space is equivalent to the height of the ‘D’. The minimum recommended size is 150px in digital applications, and 1” in print.
We use Gotham Sans in print communications and Gotham Narrow for our website. For ease of sharing, we use Helvetica for our ppt. decks.In all cases, please follow these typographic guidelines.
We are a positive, colorful company, and will use a number of colors in our communications, but our core palette consists of Digital Trends blue and Digital Trends gray. We have a secondary palette to cover other color needs. When reproducing our logo or text on colored backgrounds, please strive to adhere to the ADA recommended contrast ratio of at least 3:1 for large text and user interface components.
When choosing photography, aim to provide people interacting with technology. Create a humanizing view of how people use tech in their everyday life.
We have an eclectic illustration style, and while there are no rigid guidelines, try to use illustrations that reflect the tonality of the text.
Our logo is the foundation of our visual identity and should be handled with care. Where possible, our logo should be reproduced in full color when used on a black or white background. In other circumstances, such as colored or photographic backgrounds, the white reversed version should be used. In all cases, ensure that there is sufficient contrast with the background for the logo to be legible.
We respect our logo by giving it room to breathe. The recommended clear space is equivalent to the height of the ‘M’. The minimum recommended size is 150px in digital applications, and 1” in print.
We use Gotham Sans in print communications and Gotham Narrow for our website. For ease of sharing, we use Helvetica for our ppt. decks.In all cases, please follow these typographic guidelines.
We are a positive, colorful company, and will use a number of colors in our communications, but our core palette consists of The Manual green and The Manual gray. We have a secondary palette to cover other color needs. When reproducing our logo or text on colored backgrounds, please strive to adhere to the ADA recommended contrast ratio of at least 3:1 for large text and user interface components.
When choosing photography, aim for diversity -- diversity of people, diversity of background, diversity of elements, diversity of colors. People with different interests and styles read The Manual and they should be reflected on the site.
We have an eclectic illustration style, and while there are no rigid guidelines, try to use illustrations that reflect the tonality of the text.
