Fullscreen’s Stu Smith on New Marketing Secret: Millennials Trust Influencers More Than Brands
Influencer marketing “is growing in popularity for the best reason — because it works,” Smith tells TheWrap
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Influencer marketing “is growing in popularity for the best reason — because it works,” Smith tells TheWrap
Hollywood heavy-hitters show up in Cupertino for Monday event
“Due to rising costs of content and infrastructure, now is the time to introduce new subscription pricing,” a Crunchyroll spokesperson told TheWrap
“The version you’re shown has nothing to do with gender, ethnicity, or sexual identity — info we don’t even have in the first place,” streaming service tweets
Chief content officer Sam Reich talks YouTube, podcasts and the future of Dropout
European Commission finds that Google blocked competitors’ ads on third-party websites for a decade
With the new hires, CollegeHumor plans to launch one series per month on its $5.99 per month streaming service
5 Questions: “We have decades worth of true crime stories across the archives of our TV stations that we’ll be able to draw upon,” said Tegna chief digital officer Adam Ostrow
With 500 million-plus stories on its platform, Wattpad is using its data to launch video projects in Germany, Korea, India, and the U.S.
Future today inc brings with it 5.2 million monthly active users under the Cinedigm umbrella
“Portal is killing the attention economy by creating the most powerful platform for content creators to earn money,” said Portal CEO Jonathan Swerdlin
“Trista and Ryan’s Wedding Special” will also stream in new partnership with Warner Bros Domestic Television Distribution
Julia Renda and Mary Franklin join Crunchroll’s executive team
Apple is expected to spend $1 billion on original content this year, Wedbush Securities analyst Daniel Ives says in new report
NBA’s minor league organization will use Dailymotion’s technology as its official video player
“Our partnership with Crunchyroll will open up exciting new possibilities for both of us,” said Jason DeMarco, SVP and creative director for on-air at Adult Swim
Conkling will also lead partnerships for Google FIber
Company will cut three of its five streaming TV packages
“You like that, business-daddy? Johnny’s acting up again!”
“We are solving a big problem for public libraries, which is engaging their community and maintaining their relevancy,” says founder and CEO Olivia Humphrey
The old record holder is, you guessed it, the last “Game of Thrones” trailer in 2017
The Viacom-owned network looks to YouTube as it doubles down on digital
“Take it There With Taylor Rooks” is Rooks first series for Bleacher Report since joining the company in June
5 Questions: “We suffered from aimless and poor leadership under Defy,” Ian Hecox tells TheWrap
Ad-supported streaming service now reaches 5.5 million active users
5 Questions: “The biggest misconception is probably that the audience will just show up,” Vimeo chief tecnology officer Mark Kornfilt says