Like many other craft pursuits, being a weed snob is a good thing. We talked to John Plummer, owner of Bull Run Craft Cannabis in Oregon, to learn more.
Put these axes in the hands of Jon Snow, Jaime Lannister, and Arya Stark, give the Mountain a double-necked bass and Cersei a mic and a tambourine, and you’d have a stadium rock concert for the ages.
Cannabis tastemaking has gone from an underground network based on word-of-mouth to an elite level of connoisseurship on a par with fine wine, coffee, and truffles.