When design agency 20Ten Creative approached Crown Aerosols & Promotional Packaging Europe to manufacture a custom tin for bagels, the Company welcomed the opportunity to expand its product portfolio to include this original application. As part of a recent promotional campaign for New York Bakery Co., consumers buying packs of bagel thins in Asda, Waitrose and Ocado across the U.K. and Ireland could enter a contest for a chance to win one of the 6,000 bespoke “lunch box” tins, designed to carry a single bagel.