Articles by Bob
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Get Comfortable Being Uncomfortable: Why CTV Needs a Hard Reset
Get Comfortable Being Uncomfortable: Why CTV Needs a Hard Reset
For too long, the CTV industry has operated under a dangerous illusion that more means better. More supply partners.
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The Ad Tech Reset: Why the World Actually Needs Another SSP
The Ad Tech Reset: Why the World Actually Needs Another SSP
“We don’t need another SSP.” Heard that before? Me too, hundreds of times.
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Activity
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“This is the only candy I need!” “This is definitely the best house!” “I’m telling everyone to come here!” “These are my favorite!” Now that’s…
“This is the only candy I need!” “This is definitely the best house!” “I’m telling everyone to come here!” “These are my favorite!” Now that’s…
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#Ai and the Future of #CX with Maria del Rosario and Scotty Reiss at Reuters Events Automotive 2025. Toyota Motor Corporation and A Girls Guide to…
#Ai and the Future of #CX with Maria del Rosario and Scotty Reiss at Reuters Events Automotive 2025. Toyota Motor Corporation and A Girls Guide to…
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Ninety percent of people share big life updates in their group chat before anywhere else. That says everything about where real conversation happens…
Ninety percent of people share big life updates in their group chat before anywhere else. That says everything about where real conversation happens…
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Licenses & Certifications
Volunteer Experience
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Board Member
T. Howard Foundation
- Present 10 years 11 months
Education
This incredible non-profit foundation helps under represented groups and media companies find each other through internship opportunities in the media and marketing fields.
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Member of the WFP Global Impact Council
United Nations World Food Programme
- Present 7 years 6 months
Disaster and Humanitarian Relief
The United Nations' World Food Programme (WFP) is saving lives at times of crisis and building a better future for people driven into hunger by conflict and climate change, assisting over 90 million people in some 80 countries each year.
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Board Member
Urban League of Union County, Inc.
Poverty Alleviation
The Urban League of Union County Inc., founded in 1944, is a non-profit community-based organization in Elizabeth, New Jersey. It is one of 90 affiliates of the 107-year-old National Urban League located in New York City. The mission of the Urban League is to assist African Americans and other minority group members in the achievement of social and economic equality. The ULUC employs the tools and methods of social work and intervenes at all points in the social and economic structure where the…
The Urban League of Union County Inc., founded in 1944, is a non-profit community-based organization in Elizabeth, New Jersey. It is one of 90 affiliates of the 107-year-old National Urban League located in New York City. The mission of the Urban League is to assist African Americans and other minority group members in the achievement of social and economic equality. The ULUC employs the tools and methods of social work and intervenes at all points in the social and economic structure where the interest of blacks and other minorities and the poor are at stake. The ULUC supplies information on the minority population, conducts surveys, training programs, secures jobs, motivates youth, and provides essential services in education, housing, health, and welfare.
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As #COMO rolls out the #contentstrategy is becoming very clear
As #COMO rolls out the #contentstrategy is becoming very clear
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I'm absolutely thrilled to announce that this Spring Semester, I'll be teaching a course titled "The Business of Sports" at Vanderbilt University! ⚓️…
I'm absolutely thrilled to announce that this Spring Semester, I'll be teaching a course titled "The Business of Sports" at Vanderbilt University! ⚓️…
Liked by Bob Gruters
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Had an absolute blast with this week’s #SecretChief, West Wilson tonight! Check out the full episode this Friday on the Kansas City Chiefs YouTube…
Had an absolute blast with this week’s #SecretChief, West Wilson tonight! Check out the full episode this Friday on the Kansas City Chiefs YouTube…
Liked by Bob Gruters
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