Apple Watch

Apple Watch Series 3

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Apple Watch Nike+ Series 3

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Apple Watch Hermès Series 3

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Apple Watch Edition Series 3

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Apple Watch Series 1

Starting at $249

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There’s an Apple Watch for everyone.

Compare models

Imagination is a gift.

Shop Holiday Gifts

Free two-day delivery

On in-stock items ordered by 5:00 p.m.

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Pick up at the Apple Store today

Buy online and pick up available items in an hour.

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Pick a model. Add a band. Make it your own.

Explore the Interactive Gallery

Apple Heart Study

Learn how you can take part

Bands to match your every mood.

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Perfect pairings.

Shop accessories

Films and Ads

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Buy (RED). Give life.

Help create an AIDS-free generation.

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Apple Watch at Work

Learn how Apple Watch can help promote employee health and wellness