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Content Guidelines

Last Updated: 1 Jun 2015

TrendMD is a scholarly content discovery and amplification platform. We provide wide dissemination of scholarly content content across top journals and blogs. By default, we display the title of the article as a link which directs users to the publishers website. We also display relevant meta-data (e.g. authors, journal name, publication date, etc.)

TrendMD accepts scholarly content, that you’ve either produced yourself or co-authored with others. If you promote peer-reviewed content published behind a paywall, only those with a subscription to that online journal will be able to see your full-length article.

In our experience, readers enjoy and share content they find interesting. The more interesting your content, the more likely it is to be distributed across our network and discovered by our readers.

While we may not identify problematic content before it goes live, content will be blocked post-launch if we feel it compromises the safety, positivity, and/or quality of our network. In addition, any content linked to from the TrendMD service that is not identical to the content submitted to TrendMD for pre-approval shall be immediately removed. Further, our distribution partners may choose to block specific pages or entire sources. If any customer is blocked by a significant portion of our publisher network, TrendMD may choose to terminate their campaigns. Any advertiser who repeatedly violates our guidelines will be blocked from the TrendMD network.

What is scholarly content?

Scholarly content is generally content that is based on original research or experimentation. The original research is written by a researcher or expert in the field who is often affiliated with a college or university, and in some cases industry. Original research often appears in scholarly journals or books that are published by academic presses, are subject to a peer-review process, which means that other "experts" or specialist in the field evaluate the quality and originality of the research as precondition of publication.

Acceptable scholarly content includes:

  • Published peer-reviewed content that has been published in scholarly journals (ex. Nature, The New England Journal of Medicine, etc.)
  • Abstracts, conference proceedings, white papers, protocols, pre-prints
  • Content that is based on original research or experimentation. This content must contain a reference and/or hyperlink to the original research and/or experimentation
  • Peer-reviewed content that has been published in journals indexed in MEDLINE (PubMed), and/or PubMedCentral* We also will accept peer-reviewed content that has been published in journals that are planned to be indexed in PubMedCentral.
    • All content submitted to TrendMD is screened for quality. We will not accept content that was published in an acceptable scholarly journal*, but did not undergo the peer-review process (ex. news articles, editorials, etc.)

TrendMD, Inc. reserves the right to reject any content for any reason at our sole discretion. Furthermore, our distribution partners may choose to block specific pages or entire sources at their sole discretion.

We accept authentic, value-adding sponsored scholarly content and affiliate marketing with editorial substance beyond mere promotion of a product or service, and where there is clear and conspicuous disclosure of true author and ownership. Any financial relationship between the host site and sponsoring advertiser must be disclosed in accordance with FTC guidelines. Content sponsored by and linked to from host site will be subject to the same scrutiny and guidelines as that of the entire TrendMD network. This content will be considered on a case by case basis.

Affiliate marketing sites must adhere to the following guidelines:

  • As with all content on TrendMD’s network, affiliate sites must provide clear informational or entertainment value to the user beyond promotion or information of the product or service
  • Any affiliate links must be within the context of the content and provide value
  • Affiliate sites that use misleading editorial practices or whose sole purpose is to link or redirect traffic to the parent company or to a different site will not be allowed

Sponsored content must not employ misleading techniques, including but not limited to:

  • Using trademarks/logos of known brands without their express permission
  • Hosting content on a domain that misleads the user
  • Using fake comments that appear to be from real individuals
  • Employing unsubstantiated claims to promote a product/service