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Introduction
Twitter Cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a "card" added to the Tweet that’s visible to all of their followers.
Cards drive engagement from your Tweets
The below Card types that can be attached to Tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients:
- Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution.
- Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image and additional details and attribution.
- Photo Card: A Card with a photo only.
- Gallery Card: A Card highlighting a collection of four photos.
- App Card: A Card to detail a mobile app with direct download.
- Player Card: A Card to provide video/audio/media.
- Product Card: A Card optimized for product details.
- Lead Generation Card: A Card to drive lead generation for your product or service. Available via the Twitter Ads Dasboard.
- Website Card: A Card to feature your website and drive click through traffic. Available via the Twitter Ads Dasboard.
They can be extended with:
- App Installs and Deep-Linking: An extension to any Card that provides app download and deep linking.
A "summary" Twitter Card on twitter.com with content attribution.
Measure results of your Cards
To complement the Twitter Card platform, analytics reveal how you can improve key metrics such as URL clicks, app install attempts and Retweets.
Click here to learn more about measuring your Twitter performance with Twitter Card analytics.
How Cards Work
Twitter Cards are powered by meta tags that you add to your website. For each URL on your site, you can have a unique Card associated with it.
When somebody tweets a URL with Card meta tags, Twitter's web crawler will fetch the Card from your website and store it in the Twitter cache.
To learn more about how the meta tags and our web crawler works, please check out Getting Started.
Five simple steps
Ready to get started with Cards? In most cases, it takes less than 15 minutes to implement.
- Review the documentation for the type of card you want to implement.
- Add the pertinent meta tags to your page.
- Run your URLs against the validator tool to be approved.
- After approval, tweet the URL and see the Card appear below your tweet.
- Use Twitter Card analytics to measure your results.
Please note that approval for the Player Card and the Product Card may take additional time to approve.
We hope you enjoy using Twitter Cards, and if you have any questions, drop us a line on the Twitter Cards Forum. Thanks, and happy coding!