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Strategies to Optimize Every Customer Interaction

Strategies to Optimize Every Customer Interaction

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E-books
Enabling Commerce Anywhere: 10 Ways To Stay In Step With Today’s Savvy Shoppers
E-books

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“The ‘Commerce’ piece is there. The ‘Anywhere’ piece is what’s been missing,” according to Mike Webster, SVP and General Manager of Oracle Retail.

With the concept of Commerce Anywhere in mind, retailers are focusing on reaching shoppers at every touch point. Retailers like Staples, Walgreens, Scheels, Kohl’s and The Disney Store are implementing Commerce Anywhere in innovative ways.

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A Business Case For Change: Investing In Robust Mobile POS And Mobile Payment Solutions
E-books

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Close to 1 billion consumers will be using mobile payment by 2015, generating up to $1 trillion in transaction value, according to a Swift white paper. So what does this mean for retailers today?

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2014 Referral Marketing Look Book - Retail
E-books


RetailLookBookCoverA successful referral marketing program will give marketers to ability to seamlessly reflect their brands’ look and feel, while creating an optimum user experience.

This Look Book features 8 examples of successful referral marketing programs for retailers. Companies include: ProFlowers, American Giant, Shari’s Berries, Ink Garden and more.

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Referral Marketing Best Practices For 2014
E-books


2014ReferralGuideCoverAs many as 84% of consumers trust recommendations from their friends; and 68% trust opinions posted online. This can be a goldmine of opportunity for smart marketers.

Beyond SEO and SEM, Referral Marketing can help deliver potential customers who are not already specifically searching for your brand. Referrals can be considered the “3rd Channel” for online customer acquisition.

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The Year Of The Instagram Strategy: How Marketers Should Approach The Instagram Channel In 2014
E-books

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Instagram now has more than 150 million monthly active users worldwide and is growing at a rate of more than 100 million new users each year.

This is a channel that should not be ignored by retail brands. But what is the best way to manage Instagram? This E-book presents seven questions that should be asked and answered when planning an Instagram strategy.

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Roadmap to an Omnichannel-Aware POS Update
E-books


Shadow_Toshiba_EBK_Omnichannel-Aware_POSIn order to deliver a seamless brand experience across all channels, retailers are implementing advanced POS systems, along with mobile and interactive in-store technology.

A step-by-step approach will ensure an efficient and effective transition to a modern POS environment. This E-book offers five steps to creating a strawman of an updated POS.

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The Future Of Digital Engagement: 10 Thought Leaders Share Predictions For 2014
E-books


Shadow LivePerson EBK Future of Digital EngagementThe future of digital engagement involves connecting with customers through a multitude of channels.

Now more than ever, it is imperative that businesses are present and accessible throughout the entire decision-making journey and across all channels. In doing so, companies can increase conversions, average order values and customer satisfaction ratings while decreasing support costs.

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Workforce in Motion: Recruiting, Retaining and Engaging the New Face of the Retail Workforce
E-books


jda_ebk_drc_ebook_templateOver the past decade, a new breed of store associate has emerged on the retail scene: empowered Millennials.

Today’s new store associates are confident in their ability to put technology — particularly mobile devices — to work to enrich their daily lives.

With 80 million Millennials now in the workforce, retailers must rethink how they connect, engage and empower their employees.

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Transforming Your Business With Software As A Service
E-books


ibm_ebk_92013_drc_ebook_templateThe retail industry is evolving at a rapid pace, and strategic, thoughtful evolution is required to meet changes head on.

Successful companies are improving their businesses by focusing on three key factors:

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Engage Consumers & Increase Buyer Readiness Through Customer-Centric Marketing
E-books


mybuys-ebk-drc_ebook_templateAlmost three quarters (67%) of shoppers say they are confident and ready to complete a purchase once they find the right product. By delivering personalized emails and product recommendations, retailers can boost conversions.

These insights and many more were uncovered during a survey of 1,108 consumers, presented by the e-tailing group and MyBuys.

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3 Building Blocks Of Optimized Price & Promotion Strategies
E-books


Shadow_SAS_Ebook_PricingAs many as 76% of retailers are continuing to increase the number of pricing changes sent to stores. To deliver effective pricing and promotion strategies, retailers need to access the abilities of Visual Analytics.

This E-book, titled: 3 Building Blocks Of Optimized Price & Promotion Strategies, will help retailers more effectively collect and analyze customer data in order to execute better pricing and promotional programs.

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Socialize Your Customer Experience In Three Steps
E-books


empathica_713_drc_ebook_templateAs many as 46% of consumers say they don’t believe brands are acting on the feedback they provide across channels, according to recent research from Empathica.

The E-book, titled: Socialize Your Customer Experience In Three Steps, provides a detailed foundation for helping retailers collect and track feedback more effectively. As a result, retailers will be empowered to improve customer experiences across all channels and in turn, garner long-term loyalty.

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The Art Of Knowing The Customer
E-books


SAS_E-Book_drop_shadow_250pxBrooks Brothers reduced inventory by 27% and Macy’s has saved $500,000 in labor costs. Those are just two examples of retailers using high performance customer intelligence and analytics in order to drive superior business performance.

This E-book offers 8 ways retailers can get to know their customers better, while creating business efficiencies. Customer case studies illustrate best strategies from 1800FLOWERS, Family Dollar, Sobey’s and more.

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50 Ways To Grow Your Email List
E-books


returnpath_drc_ebook_templateEmail marketing can deliver a higher ROI compared to other direct marketing strategies. To boost the subscriber list, be sure to draw attention to email program via other channels and customer communications.

Retailers also should offer email-exclusive deals and tie the loyalty program to the email program.

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5 Ways To Avoid Losing Customers This Year
E-books


Shadow_Junction_Solutions_E-bookAvoid_Losing_Customers_ebook_April_2013-2Today’s consumers spend an average of 158 minutes on smartphones or tablets every day. As many as 70% of shoppers used a mobile phone while visiting a retail store during the 2012 holiday season.

In order to meet the demands of today’s digitally savvy shoppers, retailers can employee five strategies outlined in this E-book. Those strategies feature the use of social media, mobile technology, personalization and more.

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