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Retail DataPoints Of The Week
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Monday, 10 February 2014 00:00 |
According to an online survey conducted by Accenture, 21% of U.S. consumers plan to make more trips to retail stores in 2014, versus only 9% in 2013. However, with increased interest comes heightened expectations: 40% of shoppers said retailers need to improve the in-store experience, while only 16% said the online shopping experience needed to improve.
This infographic spotlights additional results from the 2014 Seamless Retail Survey, which was designed to help retailers understand consumer preferences and their current perception of the shopping experience across all channels.
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Tuesday, 04 February 2014 00:00 |
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With mobile technology, retailers have the ability to connect with consumers at the right place, at the right time and with the right message. Micro-location and proximity marketing can make these messages hyper-targeted so consumers feel like retailers know their unique wants and needs. This infographic, courtesy of MDG Advertising, shares how retailers can tap proximity marketing to drive engagement and generate sales.
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Tuesday, 28 January 2014 00:00 |
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Although major retailers such as Amazon and Walmart always grab headlines, there is still plenty of room for SMBs to find their way into the market.
This infographic shows how SMBs are taking on name brands in the sporting goods, toys, electronics, arts and crafts, and bridal industries. This infographic, courtesy of Bigcommerce, highlights vertical data from 50,000 retailers to highlight trends among SMBs and major eTailers.
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Tuesday, 21 January 2014 00:00 |
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Up to 92% of companies use social media to recruit new employees. As a result, job candidates need to be more cautious of the content they post on Facebook, Twitter and LinkedIn. The majority (75%) of hiring managers and recruiters check candidates’ social profiles, while 33% of employers have rejected candidates based on content they found on social profiles. This infographic, courtesy of Staff.com, discusses the evolution of social media recruitment over the past three years.
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Monday, 13 January 2014 00:00 |
Faced with a shorter holiday season, many retailers were unsure of whether sales and in-store traffic would rise or fall over 2012. Although national foot traffic decreased year over year by 14.6%, total sales increased by 2.7% to $265.9 billion.
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Tuesday, 07 January 2014 00:00 |
Retailers have more opportunities to interact with consumers due to the variety of social media outlets available on the web. Smart marketers are using both open networks — such as Facebook and Twitter — and branded social channels to communicate with customers.
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Thursday, 02 January 2014 00:00 |
The Global Retail Development Index (GRDI), an annual study published by A.T. Kearney, ranks the top 30 developing countries for retail expansion worldwide. Countries ranked on the GRDI are graded via macroeconomic and retail-specific variables that comprise market attractiveness, country and business risk, market saturation and time pressure.
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Tuesday, 17 December 2013 09:29 |
Black Friday and Cyber Monday are key selling days for retailers, driving consumers to stores and e-Commerce sites. However, consumer sentiment regarding the two days varies significantly. According to social analysis from SAP Retail, 72% of consumers mentioned “Black Friday” in posts. Conversely, only 28% of people discussed Cyber Monday. However, SAP Retail noted that posts regarding Cyber Monday were more positive, with customers citing that they were more happy and excited about the shopping holiday than Black Friday.
This infographic, courtesy of SAP Retail, spotlights social media mentions leading up to and during the two mega-shopping days, focused on a comparison of consumer sentiment in 2013 vs. 2012.
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Tuesday, 10 December 2013 10:36 |
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Consumers spent $5.5 billion at locally owned businesses on Small Business Saturday in 2012. This statistic confirms that consumers don’t just visit major retailers to cross off their shopping lists. As a result, small retailers have a variety of opportunities to increase customer engagement and drive sales during the holiday season.
This infographic, courtesy of ReachLocal, spotlights nine types of consumers that will be shopping through the rest of the holiday season, including: The doorbuster, the online shopper and the do-it-yourself consumer. Additionally, the infographic offers tips and advice regarding how small businesses can connect and engage with these consumers effectively. |
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Tuesday, 03 December 2013 12:46 |
As consumers increase online shopping, shipping options have become a vital part of the overall brand experience. Approximately three quarters (73%) of U.S. shoppers completed a purchase in the past year that required shipping. The majority (77%) of shoppers said they prefer free shipping to fast shipping options (19%), and 49% of consumers said they actually abandoned a purchase due to high shipping costs.
This infographic, courtesy of Pitney Bowes, delves into shoppers’ perspectives on shipping, and how retailers can leverage it as a cornerstone of the customer experience.
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Monday, 25 November 2013 17:02 |
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The total number of U.S. tablet users is expected to grow at a compound annual growth rate of 51% from 2010 to 2015, according to Forrester Research. Retailers are benefitting from this boom, as consumers are using their devices more frequently during the browsing and buying process. For example, shoppers are using their tablets at least once a month to look up product and price information (56%), read customer ratings and reviews (54%), compare product and pricing information (51%), and search for a nearby store (51%).
This infographic, courtesy of Monetate, spotlights key tablet shopping behaviors, as well as a series of best practices to help retailers turn tablet browsers into loyal buyers.
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