Kellogg's Andy Jung, Head of Media Advertising Services, Out
With Position Eliminated, End of 11-Year Tenure FULL ARTICLE
For 'Gossip Girl,' Modesty Is So Last Season
Fledgling CW Network Uses Racy Ads to Create Blogosphere Buzz FULL ARTICLE
March Retail Sales: 'Worse Than We Expected'
Analysts Cite Usual Reasons From Weather to Gas Prices, but Consumers 'Are Just Not Spending' FULL ARTICLE
Who Wins in a Yahoo-AOL Deal? Time Warner
But Analysts Aren't Sure It's Yahoo's Best Move FULL ARTICLE
This Week's Print Issue
Is Miller Genuinely Daft?
MGD Keeps Changing Its Message, Sales Keep Sliding MORE
MediaWorks
For 'Gossip Girl,' Modesty Is So Last Season
Fledgling CW Network Uses Racy Ads to Create Blogosphere Buzz FULL ARTICLE
A Week of Comebacks and Givebacks
Rash Report: NCAA Final Four and 'American Idol' FULL ARTICLE
Digital
Yahoo Makes Goo-Goo Eyes at Google
Surprise Move Provokes Microsoft and Antitrust Officials FULL ARTICLE
Online Retailers Try New Approaches
Study Shows Increasing Acceptance of Social Nets and Video FULL ARTICLE
TalentWorks
Give Gen Y-ers a Reason to Stay at Your Agency
We All Must Dramatically Re-engineer How We Approach Entry-Level Positions FULL ARTICLE
CMO Strategy
Marty Homlish Knows Why CMOs Don't Last
If You're Not Embedded Into Corporate DNA, You'll Never Succeed, He Says FULL ARTICLE
Consumers Are Watching You
Ignore the Role of the Consumer in Corporate Governance at Your Own Risk FULL ARTICLE
Small Agency Diary
Read Any Good Books Lately?
What's Going Around Our Office FULL ARTICLE
News
Fallout Continues in Penn Fiasco
Clients, Competitors Offer PR Advice as Press Leaks Make Matters Worse FULL ARTICLE
Agencies Using Creativity to Save Themselves
IAA Participants Told the Time Has Come to Invent New Business Models FULL ARTICLE
Agency Execs Explore Green Strategies
Speakers Warn IAA World Congress Not to Antagonize Cynical Consumers FULL ARTICLE
Digital Engagement Top of Mind at IAA World Congress
Online Is Not Just a Sales Channel, and Technology Will Only Increase Engagement With Consumers FULL ARTICLE
Chrysler Ups Digital Spending as Journey Rolls Out
Online Ad Testing Precedes New Dodge Model's Launch FULL ARTICLE
Madison+Vine: News
'Project Runway' Sponsorships Could Unravel With Network Shift
Brands Will Return for Season Five on Bravo but With Move to Lifetime Planned, Deals Could Change FULL ARTICLE
Agency News
New Balance Consolidates With PHD for Global Account
Media Shop's New York Office to Handle Planing and Buying FULL ARTICLE
Y&R; Loses Almost 40-Year Hold on Dr Pepper
Deutsch Picks Up Cadbury Schweppes Brand but Incumbent Keeps Diet Version, Other Beverages FULL ARTICLE
Songs For Soap
P&G; Gets Into the Record Label Business
Hip Hop Mogul Jermaine Dupri Partners With Tag Deodorant FULL ARTICLE
Jukeboxes Now Hooked in to Social Networks
How Would Fonzie Feel About Facebook Picks? FULL ARTICLE
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