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| From the 7th
Annual PRISM AwardsTM |
The Entertainment Industries
Council, Inc. (EIC) annually presents the PRISM Awards�, a
nationally-televised awards show recognizing the accurate
depiction of drug, alcohol and tobacco use and addiction in
film, television, interactive, music, video, and comic book
entertainment. Established in 1997, the PRISM Awards honor
productions that are not only powerfully entertaining, but
realistically show substance abuse and addiction.
PRISM Award submissions are put through a rigorous nomination
review process, judged by members of the creative community
and scientific experts for entertainment value, accessibility
of the message, and scientific accuracy. The production in
each category that best exemplifies these three objectives
is presented with a PRISM trophy at the annual event, held
in Hollywood.
TThe PRISM Awards program features several special PRISM Awards
categories, such as the Larry Stewart Leadership & Inspiration
Award. Each year, the Larry Stewart Award is presented to
an entertainment industry professional for leading and inspiring
the industry to make a difference in the drug, alcohol and
tobacco crisis that plagues our country. The award is named
for founding EIC Board Director Larry Stewart, a veteran writer/producer/director
who was a leading light in EIC's efforts to collaborate with
the entertainment industry on promoting and facilitating the
accurate depiction of health and social issues.
EIC also presents an annual PRISM Heritage Award for productions
released before the founding of the PRISM Awards that accurately
portray drug, alcohol and tobacco use and addiction. The Heritage
Award honors the legacy of accurate depiction, and spotlights
creators and performers who demonstrated excellence in portraying
substance abuse before the advent of the PRISM Awards.
This year, the PRISM Awards introduced several new categories
to recognize actors for their outstanding performances of
substance abuse and addiction onscreen, in television and
feature films. These new categories expand EIC�s celebration
of "the art of making a difference" to include those who use
themselves and their performances as instruments to show the
real-life effects of drugs, alcohol and tobacco on the lives
of the characters they play and their loved ones.
EIC�s PRISM Awards encourage creators to make the most of
their rights to free creative expression, while at the same
time showing the reality of substance abuse and addiction
onscreen, in song and on the page. As a part of the industry,
EIC never wants to inhibit the creative process; however,
we take pride in being the first to applaud creators who use
their power and influence over their audiences wisely and
responsibly, informing them while at the same time entertaining
them. This is what we refer to as �the art of making a difference,�
and that is what EIC and the PRISM Awards are all about.
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