Voice Commerce Statistics

Security concerns stall voice purchases for 21% of consumers—what does that mean for the next wave of voice commerce growth?
Attila HorváthGeorge Lockwood

Written by Attila Horváth

Fact-checked by George Lockwood

Statistics
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Sections
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Reading time
4 minutes
Voice commerce is moving from early adoption into broader customer service, retail, and support workflows worldwide. This page breaks down the numbers behind regional uptake, conversational AI funding, and deployment rates across organizations. You’ll also see how chatbot and voicebot usage, self-service gains, and call handle-time reductions are shaping adoption and interaction volume.

Key Takeaways

  1. 1Voice commerce market revenue is expected to reach $8.3 billion by 2028 (global)
  2. 2Voice commerce could reach $19.4 billion in the US by 2025
  3. 34.7% of adults in the U.K. used a voice assistant to make a purchase in 2024
  4. 4Voicebots were estimated to handle $1.8 trillion in service interactions annually by 2026 (global)
  5. 5By 2025, 25% of customer service organizations will have deployed at least one conversational AI solution
  6. 6By 2024, 65% of customer service organizations will use conversational AI to automate or assist customer interactions
  7. 7By 2025, self-service and conversational AI will reduce average call center handle time for some interactions by 25% (analyst forecast)
  8. 8Retail is the fastest-growing industry segment for conversational AI adoption, with 18% of deployments reported in retail (2024 survey)
  9. 921% of consumers said security concerns prevent them from making voice purchases

Voice commerce is surging alongside conversational AI, with billions in revenue ahead and growing adoption despite security concerns.

Related reading

01Market Size

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  1. 1Voice commerce market revenue is expected to reach $8.3 billion by 2028 (global)
  2. 2Voice commerce could reach $19.4 billion in the US by 2025
  3. 34.7% of adults in the U.K. used a voice assistant to make a purchase in 2024
  4. 4There were 412 conversational AI funding deals in 2023 (global)
  5. 5The global contact center AI market was valued at $3.2 billion in 2023 (estimate)
  6. 612% of U.S. consumers said they have used voice assistants to make a purchase in the past month

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02Performance Metrics

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  1. 1Voicebots were estimated to handle $1.8 trillion in service interactions annually by 2026 (global)
  2. 2By 2025, 25% of customer service organizations will have deployed at least one conversational AI solution
  3. 3By 2024, 65% of customer service organizations will use conversational AI to automate or assist customer interactions
  4. 4Chatbots will account for 10% of all customer interactions by 2022 (global)
  5. 5In a study of voice shopping assistants, average order completion rate was 72% (2021)
  6. 6In retail voice search tasks, users achieved a mean accuracy of 86% in a controlled study (2020)
  7. 7Voice-first design can reduce time-to-information by up to 30% compared with traditional search flows (reported in usability studies)

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03Cost Analysis

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  1. 1By 2025, self-service and conversational AI will reduce average call center handle time for some interactions by 25% (analyst forecast)

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Cite this report

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APA
Attila Horváth. (2026, September 22). Voice Commerce Statistics. Sigmadax. https://sigmadax.com/voice-commerce-statistics
MLA
Attila Horváth. "Voice Commerce Statistics." Sigmadax, 22 Sep 2026, https://sigmadax.com/voice-commerce-statistics.
Chicago
Attila Horváth. 2026. "Voice Commerce Statistics." Sigmadax. https://sigmadax.com/voice-commerce-statistics.

Sources and references

16 datasets cited across this report. Attribution is report-level.

reportlinker.comgartner.comdatos-insights.comefinancialcareers.comstatista.comhubspot.compitchbook.comglobenewswire.comieeexplore.ieee.orgsciencedirect.comnytimes.comdemandgenreport.comdl.acm.org

3 additional datasets are cited and not shown individually.