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Joy Albert shared thisCelebrating Netflix's 10 years in South Korea with the creators behind our past and future hits at "Netflix Janchi” in Seoul, the numbers tell a story of a shift in global entertainment: 👀 80%+ of our members globally have watched Korean titles 🕒 12 billion viewing hours generated by Korean productions in the past year alone (that's equivalent to 1.4 million people watching Korean content non-stop, 24 hours a day, 365 days a year!) 🇰🇷 #1 non-English category worldwide, second only to to U.S. content by country of origin. As Ted Sarandos said: “Ten years ago, we dreamed big, but none of us could have imagined that Korean stories would move hearts around the world, and land right at the center of global culture. For Netflix, Korea is [...] where we discovered new possibilities, and where we learned how far a story can travel." The Hollywood Reporter dives in here: https://lnkd.in/gfZjEGps
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Joy Albert reposted thisJoy Albert reposted thisWhat do Netflix and Busan International Film Festival (BIFF) have in common? We believe in discovering and nurturing the storytellers who will tell Asia’s next authentic stories. Creative Asia is where that comes to life.
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Joy Albert shared thisAt the heart of traditional Korean art is the Sipjangsaeng - ten beautiful, timeless symbols wishing for good health, youth, and long life. To mark 10 years of Netflix in Korea, we borrowed that same tradition and retold it, this time with symbols from some of our most beloved stories. Even if you're not from Korea, I bet you'll recognize a few (all?) of these icons that mark a decade of Korean storytelling reaching the world. Take a moment to look. How many stories can you find?
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Joy Albert shared this🛒& 🍿 There's a new way to Netflix with Shopee bringing even more value to customers in #Indonesia, #Philippines and #Thailand!Joy Albert shared this🛒 🎥 Millions of shoppers. One new way to Netflix. Today, online retailer Shopee launched its new subscription program, ShopeeVIP+, giving members access to the world’s leading entertainment service. This marks Netflix’s first first-of-its-kind e-commerce partnership in Southeast Asia, reflecting our focus on building long-term collaborations that deliver meaningful value for consumers. ShopeeVIP+ subscribers across Indonesia, Thailand and the Philippines can now seamlessly access Netflix’s best-in-class shows and movies alongside the everyday value and benefits Shopee provides. This is what expanding access to Netflix looks like ⭐️
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Joy Albert shared thisAn incredible week in India, celebrating Netflix's 10 years here with the launch of a huge new title - Operation Safed Sagar, and with co-CEO Ted Sarandos highlighting the real impact that over 200 Netflix original productions have had on the country's creative economy. A single production like Operation Safed Sagar creates over 4,000 jobs and brings together 1,200 VFX artists to build sequences at world-class scale. Beyond the numbers, the real story is about the individual craftspeople whose skill and heritage are not only celebrated at home, but showcased to a global audience. And we look forward to deepening our investment in India's entertainment ecosystem with the Netflix India Storytelling Initiative, to train the next generation of creative talent, from animation to VFX. Congratulations to Shweta Poojari, Anusha Shenoy, Ritika Jain and Palash Soni for bringing the Netflix effect to life at mega scale last week!
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Joy Albert reposted thisJoy Albert reposted thisAt APOS in Bali, we sat down with Minyoung KIM on the heels of Netflix's celebration of 10 years in Asia. Her take on a decade of partnerships and Asian storytelling, and what comes next.
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Joy Albert shared thisAt Media Partners Asia' APOS Summit this week we're celebrating 10 years since Netflix went truly global and 10 years of partnership with every part of Asia’s entertainment industry. I love how real the impact of this partnership is: 🎬 300+ local production companies partnered with across Asia-Pacific 📍 650+ locations brought to life on screen, powered by local talent and businesses. Together, we've told deeply local stories that are finding fans everywhere: 🇯🇵 Japanese anime is watched by more than half (!) of Netflix members globally 🇮🇳 Indian films have appeared in Netflix’s Global Top 10 every week since the beginning of 2024 🌏 Films from Thailand and Indonesia regularly capture the global #1 spot, alongside surging momentum for Chinese-language content like Pursuit of Jade ...IYKYK! The result is that titles from #Asia now make up over 50% of Netflix’s weekly Global Top 10 non-English list (up from 30% in 2021). What's more -- total viewing hours for Asian content have grown 4x since 2019. 🚀 Can't wait to see what the next 10 years bring! Huge congrats to the whole crew that brought this moment to life Jeff McBride, Ruben Hattari, Shangari Kiruppalini, Shawn Yang, Ryan Rahardjo, Tania Tulen and many more!
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Joy Albert shared thisBeyond promoting a great new title, The Evil Lawyer, this story highlights one of Netflix's real superpowers: having people on the ground — in this case the Thai team led by Malobika Banerji — who deeply understand local culture and capture a country's unique essence in ways that captivate audiences worldwide. Congrats to Cheryl Tay and Jeff McBride for the work behind this story: https://lnkd.in/gBgNyXpFDecoding Thailands Signature Charm: Why Netflix Confidently Brings Thai Series to Global AudiencesDecoding Thailands Signature Charm: Why Netflix Confidently Brings Thai Series to Global Audiences
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Joy Albert shared thisOne way Netflix champions Asian storytelling is by investing in the tools that power it. This week in Tokyo, our co-CEO Greg Peters spoke with Nikkei Asia about how we're putting purpose-built technology in the hands of storytellers to simplify the production process, while keeping human artistry at the heart of everything we do. Read the full interview here: https://lnkd.in/gbVmH58Y and congrats to Kiho Ohga, Michiko Setsu, Masahiro IGARASHI, Jun Yasui and Kana Momonoi on hosting an excellent media roundtable.Netflix creating industry guidelines for AI production, co-CEO saysNetflix creating industry guidelines for AI production, co-CEO says
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Joy Albert liked thisJoy Albert liked thisWhat do Emily Cooper (Emily in Paris) and Kate Wyler (The Diplomat) have in common?? — They relocated for their new role in the beginning of the show. I am sure they were supported by a great Talent Mobility team from their organisations that was why they could focus on what they needed to do. Check out this rare opportunity to join our amazing Talent Mobility team in Singapore!
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Joy Albert reacted on thisJoy Albert reacted on thisWhen past and present lives collide it makes for one incredible moment in one of the most forward-looking countries in the world - Singapore. Early in my career Lisa Poulson put me on a plane to Singapore for almost two years supporting HP and our local clients. Nearly 15 years later I jumped on another plane to Singapore - this time to showcase the powerful collaborations between the country's health and academic institutions with Google. Getting to see Michael Howell, MD MPH and Yossi Matias discuss the latest chapter in Google's work in Singapore across Research and Health was an exciting full-circle moment for me! Not to mention getting to spend quality time with Rebecca Wong Richa Tiwari, PhD Joy Albert Pinchian O. Dawn Chin Friida Turku Eenette Wong Chin Ann Ho https://lnkd.in/gu9qehjY https://lnkd.in/gqpUNfKzPartnering with Singapore to bring frontier AI to public healthPartnering with Singapore to bring frontier AI to public health
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Joy Albert reacted on thisJoy Albert reacted on thisIf you’re not taking risks, you’re not doing the work. Thank you to Bianca Farmakis and The Australian for this chat exploring where Australian screen is heading next. For Netflix, the future is a slate of emerging and experienced talent, and the next generation of world class talent is already on its way through our partnerships with Australian Film Television and Radio School, National Institute of Dramatic Art, Bus Stop Films, our on-set attachment programs and most recent screen writing initiative, The Next Brilliant Career. Stories like Heartbreak High and My Brilliant Career are great examples what’s possible when you back Australian voices. Audiences around the world are watching, and we're proud to be a part of it. https://lnkd.in/g5iAxKWC‘Missing out on millions’: The red tape strangling Australia’s screen sector‘Missing out on millions’: The red tape strangling Australia’s screen sector
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Joy Albert liked thisJoy Albert liked this10,000 fans converged on Seoul for Netflix Korea's 10th anniversary festival over the weekend, along with our co-CEO Ted Sarandos. It was quite something to hear the screams as one Korean film star after another took to the stage. I had to stifle my own scream when a fan dressed a zombie lunged at me from behind the fried chicken stall - full marks for staying in character, but it may have taken ten years off my life. Korean shows have done more than excite fans, they've had a meaningful economic impact. Since 2016, we’ve worked with more than 80 Korean production companies, hired over 25,000 cast and crew, and supported more than 70,000 extras and day hires. And programs bring planes. Over 80% of our members have seen K-content with many of them becoming tourists in Korea: visits to the National Museum of Korea doubled in the year after K Pop Demon Hunters. We can't wait to see the impact of Possible Love, which recently won the Silver Lion at Venice. We're especially proud to support the emerging part of the Korean screen ecosystem. Earlier this month we supported the New York Korean Independent Film Festival where the five 2026 Mise-en-scène Short Film Festival award-winning short films were screened. We need to keep nurturing emerging talent, so I am especially excited that for the past three years, under the leadership of Don Kang, more than a third of our Korean titles have come from first-time writers or directors. None of this happens without a decade of partnership with local creators and production companies, and the strong partnership with the Korean Government including the Ministry of Culture, Sports and Tourism, KOREA CREATIVE CONTENT AGENCY and KoBiz (Korean Film Council). Here’s to the next ten years (with slightly less scary zombies please) 🇰🇷 Minyoung KIM Shawn(Seung Hyun) Choi Sukmin (Sam) Youn Susan Sojin Choe Jin Hae Yea Ethan Kang Joy Albert Julia Kim June Sauvaget Mihoo Kim Clete Willems Ryan Rahardjo Vishal Sarin
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Joy Albert liked thisJoy Albert liked thisDuring the awards interview, I was asked, "What does this award mean to you?", "Which woman leader inspires you?". I couldn't really answer that evening there were too many answers to these 2 questions. Went home to think about it. When I was asked to submit the entry, I rejected it twice cos I didn't feel I was ready or I'm worth such an award compared to the other women who got the award before. I'm truly truly grateful to be recognised by the fellow judges. What this mean to me, I guess I should not self doubt and to now being able to share with others that maybe we're worth more than what we see ourselves in the mirror. I have so many women who inspired me and hence it wasn't just a sentence I can answer. My husband told me the night before, "actually you have been very blessed to always meet so many good people who's been with you since day 1". Leaders who inspired me as a young events manager a decade ago and now still, Simon Kahn Sapna Chadha Shaifali Gurnani Nathan Joanna Flint Jaideep Jhangiani Michael Yue Mike Jittivanich, how I should present myself as a team manager, what are details are needed to manage executives and how important to be present when the team is in need. Then I have met women/ men leaders along the way that taught me about the industry, Huey Hong Ong Adeline Lim Patricia Cheong, DES Dylan Sharma Richard Ireland Sukumar Verma Chi Chuan Poh that now I'm more confident to speak for our MICE industry. However without that one benefactor Derek Callow who believed in me at age 26 to start the agency and he supported, checked-in, referred people to our agency the last 16 years. Thank you and forever grateful for that push. Of course all my clients (too many in LinkedIn connection) to say my big thank you. The award is a heavy weight (literally it was heavy), but I'll grow stronger to be able to continue carrying this award and lead the agency to greater heights.
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Joy Albert liked thisAn incredible event in Seoul this weekend, to celebrate 10 years of Netflix in South Korea
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Albert Foo
Albert Foo
I have more than 20 years of communications experience in the public sector with a proven leadership track record in crisis communications, media relations, branding, social media strategy, events management and internal communications. <br><br>In an information overloaded digital world, I am passionate in using my professional skills to inform, engage, enlighten and make a difference to the lives of people. Glad to connect with like-minded people! :)
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