According to Statista, by 2026 there will be 4.73 billion email users. Do you have an effective email marketing tool for this great channel?
Having one will allow you to attract more customers, perfect everything from initial contact to conversion and analysis of campaigns to make decisions, but choosing one is not easy.
There are many options, so here is a complete guide to the best email marketing tools of 2025.
How to choose an email marketing tool
Using an email marketing tool means time savings and more effectiveness, for this it must offer:
- Practical functions such as grab a piece of content, drag and drop.
- Intuitive and easy interface.
- Segment audience into smaller lists, to send personalized messages and automate.
- Data to analyze and understand where are the challenges to overcome.
- Many integrations to software, platforms, e-commerce, apps and networks to streamline marketing and sales.
Check the size of your email list and make sure the tool allows you to create segments based on demographics, preferences or behaviors, especially if you have less than 500 subscribers.
Take into account budget, there are tools with free trials and basic functions that are quite useful. If you decide on a payment plan, it should offer money back.
Also learn about the best automatic transcription tools.
Top email marketing tools in 2025
Here is our top pick of some of this year's most interesting email marketing tools and their essential qualities.
1. ActiveCampaign
Active Campaign focuses on marketing automation and has advanced features to create complex and personalized workflows.
Its strong email deliverability makes it ideal for those who want to maximize campaign efficiency and improve customer interaction.
Its learning curve is steep. It offers a 14-day free trial and paid plans starting at $9 per month.
2. Brevo
Brevo is another great marketing and sales tool, aimed at any entrepreneur or company that wants to increase productivity.
It integrates email, SMS messaging, CRM and chat, has a wide range of predefined and customizable templates to design attractive emails and is very easy to use.
Free plan with 300 emails per day, plans from $25 per month and the ability to customize plan based on needs.
3. Klaviyo
A very interesting email marketing tools is Klaviyo. Uses advanced technology to drive customer engagement and increase e-commerce.
Excels at leveraging data and creating personalized email campaigns focused on connecting with the audience and generating impact.
Advanced features involve learning time and HTML experience is recommended. Free plan of 500 emails to 250 contacts and plans from $45 per month.
4. Drip
Drip is designed especially for e-commerce and is ideal for small businesses. It offers automation, advanced options for segmentation, personalization and statistics.
It has high email deliverability and its intuitive interface is easy to use, even for complex functions.
Free 14-day trial, $39 plan and plans adaptable to mailing list size and sending volume.
5. Doppler
Doppler is a platform with simplicity, intuitive and easy to use. It makes it easy to design and send personalized emails, automate workflows and much more.
It is a great tool for users in Latin America, highlights its customer support in Spanish, personalized assistance and educational resources in this language.
Very generous free trial for 500 contacts for 90 days, then pay-as-you-go plan.
6. EmailOctopus
EmailOctopus facilitates business growth with compelling email creation, automation, segmentation, analytics and more.
It is perfect for small agencies or entrepreneurs, allows sending unlimited emails and integrates with third-party applications for easy data exchange.
It has excellent price/value ratio: free starter plan up to 2500 subscribers, $9/month Pro plan, with more than 500,000 subscribers a quote is requested.
7. MailerLite
Another one of the best simple email marketing tools, but with useful and advanced features for any company is MailerLite.
Its interface is very easy to use, allows you to create attractive emails, manage subscribers, automate workflows and get analytics to optimize campaigns.
Free plan for 1000 subscribers and other plans from $9.
8. SendPulse
SendPulse is very popular in email marketing tools, has plenty of email templates with professional designs and can be easily customized.
It is possible to configure to send emails according to the behavior of users and very useful its subscriber rating function to identify the most valuable subscribers.
Free plan and others with payment from $6.40 per month.
9. Mailchimp
Mailchimp is an extremely versatile and popular platform, distinguished by its ease of use and ideal for beginners.
It has many features, including a robust template system, campaign design, marketing automation and detailed analytics.
Free plan and other fees starting at $6.50 per month.
10. Omnisend
Omnisend is designed especially for e-commerce, is very easy to use and has a powerful email and SMS marketing system for a more effective strategy.
It allows you to automate email delivery, segment audience to target specific groups, have templates for attractive emails and more.
Free plan for 250 contacts and 500 emails per month, paid plans from $16 per month.
11. HubSpot
HubSpot Email Marketing tools is very practical, offering a range of optimized emails and an easy drag-and-drop editor.
Plus, an extensive template library, integration with HubSpot and Salesforce sales CRM software for personalization, list building and AI support for content generation.
Free plan with basic features and differently priced plans for entrepreneurs, small groups, businesses and enterprises.
12 Campaigner
Another tool for sending e-mails, SMS and marketing campaigns is Campaigner. It makes it easy to create attractive and personalized emails, segment contact lists and automate campaigns.
It also allows you to manage subscribers, create forms and provides results for analysis.
You can use all its features for free for 30 days, then it has paid plans for mail and mail plus SMS.
13. GetResponse
GetResponse is a very complete email marketing and automation tool, it stands out because it is very easy to set up campaigns and has intelligent automation features.
It has many templates for emails, landing pages and forms, integration with other software is very easy and also facilitates analytics.
Free trial for 30 days and plans from $15.6 per month.
14 Moosend
Moosend has powerful resources to automate, customize and analyze results. It stands out for its intuitive interface and focus on results.
Its automation makes it easy to create campaigns based on user behavior and also highlights its detailed segmentation to customize at scale.
With a 30-day free trial and plans starting at $9 per month, it is one of the best value for money tools.
15 Benchmark Email
Want a simple email marketing tools? You can try Benchmark Email, is a very easy to use software, creating emails or newsletters is quite fast.
Like other tools it has email templates, automation features, landing page builder and integrations.
Free plan of 3500 emails per month to 500 contacts and paid plans from $13 per month.
16 Zoho Campaigns
Zoho Campaigns has all the features to create attractive and personalized email campaigns.
It also makes it easy to segment your contact list, automate email, and track and analyze campaign performance.
Free 14-day trial and plans from $3 per month.
Bonus: New email marketing tools to consider
Want to stay in tune with new trends? Explore TextCortex,
a highly innovative AI platform for content creation, with engaging tools to change the style and management of email marketing.
And for creators dedicated to marketing, ConvertKit is an excellent option, it is full of resources to boost any business.
Tips for successful email marketing campaigns
Successful campaigns will be possible if you use some of the best marketing tools and have a good mailing list for this:
- Design and create a subscription form, taking into account the user experience.
- Tune the time of appearance of the pop-up form to the average time a visitor spends on your website. If the time is very short, set it up immediately (after 5 seconds), if they stay longer, you can choose to take longer (20 seconds).
- Generate the code, you can paste it in the HTML field, in case of any difficulty contact the creator of your website.
It is also important the content of the email, especially the "Subject" to arouse interest:
- Highlight what you want to offer, write in a short and precise way.
- Use expressions such as "for a limited time".
- Include the recipient's name
- Friendly tone, avoid capital letters and use emojis.
The email open rate will tell you if you are doing it right.
Conclusions
Everyone in the marketing world uses email, because it is a great channel to attract and this generates quite a strong competition.
To achieve your goals, you need not only to have more quality products and services, you need a smart tool that offers solutions for the whole cycle of engaging, selling and analyzing.
With the top 16 email marketing tools, we invite you to enter the website of the most related to your projects, most of them offer free trial days and basic functions, so you can try them and select the most convenient one.
