Xavi H. Oromí

UX Healthcare Rotterdam 2026. Dian Wessels - Content Design Principles for Patient-Centric UX Designing for patients navigating pre-approval treatment options—such as clinical trials and expanded access—requires more than good UX writing. It demands content that is consistent, accessible, emotionally sensitive, and capable of guiding people through some of the most complex decisions of their lives. n this session, I’ll share practical content design principles drawn directly from our own patient journey mapping and onboarding flows. You’ll see how we improved consistency, improved reading level, and increased accessibility across touchpoints — from first-contact forms to communications with our patient navigators. We’ll unpack real examples of before-and-after copy, revealing the small but critical shifts that meaningfully improve comprehension and trust. #UX #UXHealthcare #PatientJourney #Patientcentric

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This shouldn’t be possible… but it is. 🤯 An infinite number of browser windows—all in sync—rendering a shared 3D scene in real time. Created by Bjorn Staal, this is easily one of the wildest web experiments I’ve seen lately. Next-level browser sorcery. Test it for yourself below ↓ #webdev #creativecoding #ai #tech #computerscience #3D

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What if remote healthcare went beyond video calls and became spatial? Neuromodulation is a treatment that uses gentle electrical stimulation to help manage symptoms (for example, issues affecting movement like Parkinson's). Today, programming and rehabilitation is often clinic-based, or limited by 2D calls and verbal instruction. So we've been working on something to take this to the next level, not only gamifying the rehabilitation process for the patient but enabling clinicians to understand their patients condition at a much deeper level. To see the demo live, our team will be at North American Neuromodulation Society (NANS) showcasing how XR can unlock shared context, capture spatial data, visual guidance, and a more intuitive way to optimise therapy in real-world settings. Let us know if you'll be attending 🙌 Hannah Sampson CEng MIET James Luong Maureen Halligan Joseph Corrigan John Genova Simon Karger Rahul Sathe Naweed Majeed Deepak Yadav Iordan Tchaparov Cambridge Consultants #Neuromodulation #XRforhealthcare #XR

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🎤 “How bad insights from good research can kill your design ideas” — that will be my mini-talk at The Hague Lean UX meetup on December 11. And yes, there will be pizza and beer, too! So, you’ve conducted research. Maybe user interviews or prototype testing. Now you have lots of “insights.” Or do you? The thing is, not everything you saw, heard, recorded, or wrote down is an actual insight. Some of it is dangerous to use, yet it hides under the guise of the “user’s voice.” It’s not me, it’s what users said. These aren’t my words; they did it during testing. What makes this even trickier today is the growing presence of GenAI features in UX tools — they can easily add another layer of bias if left unsupervised. In this talk, I’ll share my experience of distilling real UX insights from bias and buzz, inspired by my recent work in the B2B SaaS space — specifically on a software platform for worker safety and sustainability. By the way, there will be one more talk by another community member — to be announced later. Thank you so much, Matthijs, for the opportunity! Hope the community will find my material useful. Register here: https://lnkd.in/gv7br5tz

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I’ve always believed that collaboration works best when it starts from something concrete. In Horizon projects, this means bringing clear assets to the table from the very first KOM. That’s the thinking behind the Horizon - design for dissemination, 3-step approach: to create a clear and concrete basis for truly productive exchanges with consortium members.

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Every new tool and technique seems to trigger the very same question: what still counts as “real” craft? In the past, painters like Jan Van Eyck, Peter Paul Rubens or Rembrandt made their own paint (or had their pupils do it). And some artists still do today. But when did it become acceptable to buy paint and still be considered an authentic artist? (According to ChatGPT: somewhere in the mid-19th century, when paint in a tube became available.) When photography was developed (pun intended), was that real art or just technique? Does a real writer write only with a pen? Or is a BIC allowed? An Olivetti 82 typewriter (Flemish people +55 will understand)? WordPerfect 5.1, perhaps? Or, brace yourself, Microsoft Word? Now programming. Is someone only a “real” developer if they write everything from scratch? Or are frameworks allowed? Libraries? Stack Overflow 🪦? And today: vibe coding with AI, such as Lovable? I see generative AI and Large Language Models as something similar. It’s a tool. Nothing more. Nothing less. With a lot of impact, yes, comparable to (or perhaps greater than) Gutenberg's printing press. Not all paintings made with store-bought paint are good art. Not all photographs are masterpieces. Not all software is well written or easy to use. Not all films with CGI are Oscar-winners. And honestly: most of us are simply building further on the shoulders of giants who paved part of the road before us. What’s changing today isn’t the tool, but what we expect from the maker. That’s where the idea of the Renaissance Developer resonates for me. This concept from Werner Vogels (CTO at Amazon) sees the developer (and by extension a Digital Service Design Engineer 🤓) not as a code typist, but as a modern polymath. For me, that's somebody who: • uses AI to accelerate repetitive work • understands systems rather than isolated components • takes ownership of the whole process • connects business, technology and users as context • and, above all, remains deeply curious As in the Renaissance: art, science, and engineering converging again. The difference is rarely in the tool. Almost always in the vision, judgment, and craftsmanship of the person using it. (Triggered by a LinkedIn post about the “Renaissance Developer” from Dr. Werner Vogels. Got some help from ChatGPT. The illustration was generated with Nano Banana, inspired by Leonardo da Vinci’s Vitruvian Man. The text in the illustration comes from the final page of John Fante’s Dreams from Bunker Hill, itself inspired by “The Walrus and the Carpenter” by Lewis Carroll.)

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Continuing the “AI — tells, AR — shows” theme within the Louvre Abu Dhabi, here’s an example of how simple graphics can explain something faster and more clearly. And such graphics are revealed based on the visitor’s proximity to the subject. At around we love finding spatial interaction patterns that feel seamless and bring convenience. #AR #XR #AI #abudhabi #abudhabilouvre #louvre #museum #experience #UAE

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Meet Tilly Norwood—an AI-generated "actress" created by Dutch creatives using the latest in synthetic media. With polished headshots, comedy sketches, and even buzz from talent agencies, Tilly blurs the line between performance and programming. But here’s what makes Tilly interesting: she’s not here to replace actors—at least, that’s not how her creators see it. They describe her as a digital art project, a new way to experiment with storytelling and character creation using technology. AI in entertainment is a growing space. From writing assistance to digital doubles, it's opening new doors for collaboration and imagination. Tilly is just one example of what’s possible when craft and code meet on a creative stage. And yes, it raises big questions—about authorship, originality, and how we value human experiences. But it could also push us to define what makes a performance meaningful in the first place. What do you think: – Can AI characters help tell new kinds of stories? – How do we keep human voices at the heart of innovation? Let’s start a conversation—not about fear, but about balance and opportunity.

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Most AI films are sound-mixed for social media, not cinema. Here's how to fix that and why: This week at the Dutch AI Week Film Awards, I was reminded of something crucial: Cinema reveals things we don’t notice on social media. Kinepolis Breda has a powerful built-in surround system that hits you right in the chest. It was incredible to experience AI films like this. However, such a big-screen environment asks something important from creators: You need to design for cinema. If you don't, you'll hear it instantly: - stereo / front-heavy audio - compressed mixdowns - effects sitting “on top” instead of inside the scene Let's call it untapped sonic potential. You see, audio is half the experience. Imagine Star Wars with rap music and you hear what I mean. Watching AI films in cinema shows where we can push the medium further. Here are 4 things you can do to get your audio cinema-ready: 1 - Mix for space, not loudness Use the full stereo field by panning sound effects left and right. Let sounds travel > don’t glue everything to the center. In Adobe Premiere, use simple presets like Voice Thickener in the Single-Band Compressor or Vocal Enhancer in the Parametric Equalizer to boost your dialogue. Cinema will eat voices alive if they’re not present and clear. 2 - Export properly This is where most AI films lose power. Even if your mix sounds fine on your laptop, the export settings can still crush audio dynamics, flatten your stereo field, and kill the drama of your soundtrack. Exporting correctly is an easy way to make your film more cinematic. In Premiere, I set my audio bitrate to max - 512 kbps (or the highest your codec allows). Lower bitrates will have weaker impact on subwoofers. And in cinema, that difference is brutal. You want to feel a stampede, not just see it. If possible, export stems: - dialogue - music - sound effects and give this to a sound designer to get a cleaner foundation. 3 - Work with a sound designer Sound design is a skill. Even a small audio pass from someone experienced makes a big difference. Getting a professional mixdown and mastered audio file is a must when you're serious about AI video and filmmaking. I can recommend Lorenzo Braun from Themersion Audio. With minimal briefs, he's been able to bring brutal power to my soundtracks. 4 - Test on different speakers, not just your laptop Carve out time to test exports on different devices. Your AirPods will lie to you. Your laptop speakers too. Play your export on a TV or studio monitors. I use KRK Rokit monitors for a clean, honest mix. If your dialogue disappears in any of these contexts, it will disappear in a cinema. TLDR; The visual side of AI filmmaking is evolving extremely fast. Proper sound design is where the next level is at. Because if you want your world to feel cinematic, people need to hear it too.

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It's about time to do some AI tests. I've just tested Autodesk Flow Studio's Character Integration (Wonder Dynamics app) on one of the scenes in my recent Short Film! Results look stable enough when used with no objects occluding the character (otherwise it integrates on top of the objects and roto will be needed). Check out my recent Short Film on Youtube! https://lnkd.in/dRMXRnBH #AI #Autodesk #FlowStudio #WonderDynamics #VFX #3D #CG #CGI

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Experience the Nooij Dutch Deli in Immersive 3D 🍰 During Samsung's new Android XR headset introduction, Google unveiled an optimized version of Google Earth with an exciting feature: the presenter explored New York restaurants and bars in full immersive 3D powered by Gaussian Splatting. 🥽✨ While there's no official support for uploading 3D Gaussian Splatting to Google Earth yet, I'm convinced the hospitality industry will benefit enormously from this technology. Imagine finding your favorite table at a restaurant or showing friends the cozy atmosphere of a bar you discovered—all before visiting. 🍽️ Here's my take on it: the Nooij Dutch Deli in Düsseldorf. 🇳🇱 This great spot for coffee and freshly made cake is located inside the Tanzhaus NRW, across from the Capitol Theatre. It's perfect for meeting friends, colleagues, or escaping the office for a relaxed work hour. ☕ I captured this scan using XGRIDS's new Portal Cam in just 14 minutes, paying special attention to those tempting pastries. 📸 #GaussianSplatting #XR #Düsseldorf #HospitalityInnovation #3DVisualization #TechInHospitality

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Nice piece about the role of CIIIC programme on the development of IX field in The Netherlands. Looking forward to more developments in this area and happy to support the programme being one of the Advisory Board members. Heleen Rouw #ciiic #immersiveexperiences

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The best advice I’ve ever received: Start with what you have. It came from one of the best photographers in the Netherlands. He told me how, when digital photography started gaining popularity, he didn’t have the latest camera. So he took his mother’s old film camera, scanned the photos on a home scanner and voilà, he had “digital” pictures. That scrappy start eventually led to a thriving career. You don’t always need to spend a lot of money or wait for “perfect conditions” to start. Want to study? There are free courses, public datasets, YouTube lectures, and old textbooks. Start there. Looking for a job? Ask your network, many roles never get posted publicly and are filled through referrals. Want to work out? My current “gym” is my living room, my “weights” are my baby, and my trainer is a mix of free online resources and old workout programs. This advice works for almost any area of life: use what’s already in your hands, and begin now.

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🔎 Top 5 PDF Accessibility Mistakes Companies Make (And Why It’s Risky) Many organizations believe their PDFs are accessible… But during audits, these common mistakes appear 👇 1️⃣ Image-Only PDFs Scanned documents without selectable text = Completely inaccessible to screen readers. 2️⃣ Incorrect Tag Structure Missing H1–H6 hierarchy breaks navigation for assistive technology users. 3️⃣ Missing Alt Text Charts, icons, and images without descriptions create information loss. 4️⃣ Incorrect Reading Order Visually correct ≠ logically structured. Screen readers follow tag order, not visual layout. 5️⃣ Tables Without Headers No structure = Data becomes confusing and unusable. ⚠️ These issues can lead to: • Compliance failure (WCAG 2.1 & Section 508) • Legal risk • Government contract rejection • Poor user experience I help organizations remediate PDFs to audit-ready WCAG 2.1 AA & Section 508 compliance with proper documentation. If your team handles accessibility projects, let’s connect. #Accessibility #WCAG #Section508 #PDFRemediation #DigitalAccessibility

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𝐏𝐚𝐫𝐚𝐝𝐨𝐱: 𝐓𝐡𝐞𝐲 𝐃𝐨𝐧'𝐭 𝐓𝐫𝐮𝐬𝐭 𝐀𝐈, 𝐁𝐮𝐭 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐊𝐞𝐞𝐩 𝐈𝐭 The contradiction is real: 82% don't fully trust AI Overviews. Yet only 36.6% would turn them off. Users will accept flawed technology for convenience. Not perfect. Not accurate. Not trustworthy. But fast and accessible? They'll take it. This reveals something critical about user behavior: Speed beats accuracy Convenience beats confidence Access beats precision The implication for content strategy? Perfect content isn't the goal. Digestible content is. 👉 See why users choose flawed but fast  – link in the comment Exploding Topics #AITrust #AIOverviews #UserBehavior

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Obstacles in XR Publishing  The Major Challenges — Why XR Books Haven’t Taken Off https://lnkd.in/dVX_DSP8 Obstacles in XR Publishing The promise of XR (Extended Reality) is captivating, but it faces some significant challenges. Unlike traditional books, developing an XR book requires a diverse skill set, including developers, 3D artists, sound designers, and engineers. This complexity leads to longer production times and higher costs. Another major hurdle is accessibility. Not everyone can afford high-end VR headsets or specialized AR devices. XR books must be designed to work with everyday devices like smartphones and tablets to reach a wider audience. Then there’s the issue of legalities. While you can’t patent traditional books, XR narrative platforms can be patented, complicating ownership, compensation, and rights matters. As the XR landscape evolves, questions surrounding copyright, royalties, and licensing will continue to grow. Until these logistical challenges are resolved, the dream of XR becoming a mainstay in the publishing industry remains just that—a dream.

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From live-action script to 100% AI-generated film. Proud to share our second Above The Line spot for Loop Earplugs, a key piece in their new campaign of humorous, relatable films. The Challenge: Translate a nuanced, low-light script into a fully AI-driven workflow. AI tools are built for bright, clean portraits—not the moody, complex realism of a nighttime scene. The Solution: 1. We pushed the tech beyond its limits. 2. Used Google's Imagen 3 for character concepts. 3. When the tool failed to create the low-light mood, we pivoted. We manually rebuilt and relit every scene in Flux Kontext, iterating hundreds of frames to achieve the right depth, contrast, and atmosphere. This was a true test of artistry, proving that AI production is as much about patience and vision as it is about technology. The result is a film that captures the human vignette. Big thanks to Hannah Yerbury at Marshall Street Editors for her precision and patience in the final cut, and to Vince Buyssens, Naomi Visser, Luke Crisell, and the teams at Loop and Untold Fable for the close collaboration. We're just getting started. Proud to show another real-world use case. Credits Client: Loop Earplugs Creative Direction: Luke Crisell Art Direction: Katy Roughton Production: Naomi Visser AI Production: Henyō Digital AI Director: Aaron Vergult Executive Producer: Zakaria Barkan Production Partner: Untold Fable — Ben Londesbrough Editing: Marshall Street Editors — Hannah Yerbury Color & Sound: Untold Fable Special thanks to everyone at Loop — Rob Weston, Rachel Kaplan, Gijs Koch, Karo Van den Brande, Francesca Ali Mirza, and Mitch Mues

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Our brand new edition of Months In Motion. In this episode, we explored BUCK's evolving motion system for Google Gemini and breaking down BBC Creative x NOMINT's bold, cinematic opener for the Winter Olympics. On the podcast, we’re joined by Liza & Wouter from STUDIO DUMBAR/DEPT® for a conversation packed with insight and inspiration. You’ll also find a few updates from us as we gear up for the months ahead. Check out the full article here: https://lnkd.in/eKmr-6MT

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