Where was the regular iPhone 18? The missing product in Apple's event.
At Apple's "Surprise and Shine" event, newly minted CEO John Ternus unveiled the long-anticipated foldable, the iPhone Duo. Before we got to that big announcement though, Ternus and the Apple team showed off the iPhone 18 Pro and Pro Max. The iPhone announcements ended there with no regular iPhone 18 announced.
The tech giant instead focused on three premium iPhone models, with the iPhone 18 Pro starting at $1,199 and the iPhone Duo starting at $1,999. This breaks from Apple's September tradition of releasing the full lineup of iPhones. Apple likely didn't want to overcrowd its announcements, especially with the high-profile launch of the iPhone Duo. But does that mean Apple is skipping the regular iPhone 18?
Going into the event, there were already rumors that Apple wasn't going to release the regular iPhone 18 just yet. Instead, the iPhone 18, along with the 18e and a new iPhone Air, is rumored to be coming March 2027. So if you wanted a more affordable iPhone model, you'll potentially need to wait another six months.
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Until then, the iPhone 18 Pro and Pro Max will be available for preorder Sept. 12, while the iPhone Duo will be available for preorder Oct. 16. Plus, Apple still has the iPhone 17 and 17e available for purchase.
