What does modern family life look like? Is it very different from how it was just a few years ago? Matalan have recently launched a new TV ad, featuring real life families and conducted national research to explore how family life is changing in the modern era. 

Matalan say “the definition of ‘family’ in the 21st century is not straightforward; as the Facebook status might suggest, “it’s complicated”. This doesn’t mean that the idea of family has become any less important however, it simply means we are seeing that family today comes in many different shapes, sizes and forms. Matalan research revealed some interesting and surprising insights about modern family…