Sarath Chandra Nerella

This crop’s export has delivered a Rs 1000 Crore opportunity to India! India’s moringa export market has rapidly grown due to global demand for this “superfood.” With the recent launch of a dedicated export facilitation centre in Tamil Nadu, the sector is not only boosting revenues but also transforming lives. They are literally earning up to Rs 800 per kg and becoming lakhpatis. Here are 5 key facts about this huge business opportunity: 1. India’s moringa export market is valued at Rs 1,000 Crore, with the global moringa market projected to reach Rs 8,300 Crore by 2025. 2. India supplies 80% of the world’s moringa demand, exporting to 108–169 countries. The US, UK, and Australia account for over 60% of Indian exports. 3. Tamil Nadu leads with 20,741 hectares under cultivation and an annual output of 841,807 tonnes. 4. Farmers and exporters are earning between Rs 800 to Rs 2,500 per kg for moringa leaf powder. 5. Techies, professionals, and women entrepreneurs have launched successful moringa businesses, with monthly earnings of Rs 3.5 lakh and annual profits of Rs 7–8 lakh per acre. Many entrepreneurs have moved beyond raw moringa to value-added products like, powder, capsules, teas, oils, and personal care items too. Moringa production’s annual operating costs are as low as 10–12% of income, with profits reaching Rs 7 lakh per acre. There are many leaving corporate jobs to start moringa farms to reach global markets. With only 35 export enterprises currently operating in Tamil Nadu, there is significant room for expansion. With rising global awareness of moringa’s health benefits, exports are expected to grow by 10–15% annually in the US, Europe, and Australia. As more farmers adopt moringa cultivation, rural incomes will rise, and more lakhpatis will come from India. The sector will see more tech-driven startups, women-led ventures, and D2C brands soon. Did you know about this business opportunity? Isn’t it magical? … Please repost so it helps more people! Follow #debcreates and Debonkar Roy now for such deepdives on India, brands & CEOs! #india #exports #strategy #business #health

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Retail Voices. Real Problems. Tech Solutions. 📍 NTR District | Andhra Pradesh At CropWings we believe change begins at the grassroots with the retailers who are the first touchpoint for every farmer. Over the past few days, I’ve had the privilege of personally meeting and interviewing agri-retail partners across the NTR district. Their message is clear: ❌ Farmers still struggle with access to reliable drone spraying solutions. ❌ Existing services are either inconsistent, overpriced, or unavailable on time. ❌ Retailers want to help but lack the support and tech needed. That’s where CropWings steps in not just as a service, but as a solution partner. ✅ Retailers now get a dedicated Drone Booking Kendra. ✅ Farmers can scan, book, and get real-time drone spraying with just a few clicks. ✅ Every counter becomes a tech-enabled agri hub for the local community. The response from retailers has been nothing short of inspiring. This is not just awareness it’s activation. These conversations are now content ready to educate and empower more online audiences. 🎥 Stay tuned: We’re bringing these voices online soon. Because when offline meets online, transformation begins. #CropWings #DroneAgriculture #RetailMarketing #NTRDistrict #AgriTechIndia #DroneRevolution #FarmerFirst #RetailTransformation #AndhraPradeshAgri #BharatAgriTech #MarketingMoves #DroneBookingKendra #gowravreddy

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When storytelling, user experience, and brand responsiveness collide marketing gold happens. A real-life incident turned into a compelling brand moment for Tata Motors not through an ad agency or a campaign, but through a user’s raw, authentic experience. Shailya Jaggi shared how her Tata Nexon (fondly named Suzy) survived a falling sedan and a broken parking lift without major damage. A terrifying situation, transformed into a story of strength and trust the kind of unplanned brand advocacy marketers dream of. But here’s where Tata Motors wins even bigger their response. Not just an acknowledgment, but an emotional, witty, and on brand reply: “Suzy - 1, Physics - 0. The service is on us the least we can do for our Suzy!” That’s how modern branding works: • User-generated stories > scripted ads • Empathy + Speed > corporate tone • Community + Conversation > just content This is more than a car surviving an impact. It’s a brand winning a moment. And possibly, a customer for life. Marketers, take notes. Your best campaigns might already be sitting in someone’s LinkedIn story. #Marketing #Branding #TataMotors #UGC #CustomerExperience #EmotionalBranding #Storytelling #ContentMarketing #gowravreddy #RealMomentsRealImpact #LinkedInMarketing

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Digitizing farm records. A growth multiplier for India’s agriculture value chain. Over 70 million farmers now hold digital IDs- Kisan Pehchan Patra, linked to land and crop records. ✔️Verified land and crop records make farmers “bankable.” ✔️IDs linked with Aadhaar, PM-Kisan, and other schemes, enable farmers to build a financial footprint, improving their creditworthiness. ✔️Granular data on landholding and cropping patterns will help insurers to design affordable, customized products. ✔️Digital identities will enable farmers to plug into contract farming and supply chains more easily, unlocking stable income opportunities. For agri-input companies it is an opportunity to go beyond just selling products and use verified data to deliver bundled solutions, trust, and long-term brand loyalty. Slowly, yet surely, the future of Indian agriculture is being re-coded in digital form. Dushyant K. Tyagi, SHITI KANTH MISHRA, Manish Billore, S N JHA, Bhaskar, Pankaj, Varsha

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A focused step forward to advance India's agricultural sector… Pleased to announce that AgriCon India 2026 will debut in Delhi NCR next December. It’s designed with India’s real farming needs in mind, while aligning with global standards. From machinery and smart irrigation to agri-tech and finance, this trade fair will connect farmers, cooperatives, agri-entrepreneurs, manufacturers, exporters, investors, and policymakers across the value chain. Looking forward to contributing meaningfully to this essential sector. #AgriConIndia2026 #FutureOfFarming #IndianAgriculture #TradePlatforms #AgriBusiness Electronic Industries Association of India-ELCINA Petra Westphal Stefan Rummel Harald Kirchschlager Avisha Desai Robin Fernandes Rima Kothari Dodhia Srinivasan Srikanth Saher K. Karen Gonsalves Tanmay Pol Suzaina Basheer Pradeep Padekar, CA, CPA (Aust.), MBA (Ops) EAC International Consulting Ketan Jadhav Messe Muenchen India Messe Muenchen

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The Indian menthol industry is at a turning point. With synthetic menthol disrupting the market, the future of Mentha Arvensis is uncertain. However, Mentha Piperita, or peppermint, offers a great opportunity for Indian farmers. While most research and development in India has focused on Arvensis, peppermint farming has been largely overlooked. There has been little work on improved varieties and good agricultural practices. At Norex Flavours, we are bridging this gap through our flagship sustainability initiative, Sankalp. We are working closely with farmers to promote peppermint cultivation. We provide high-quality rootstocks sourced from CIMAP, train farmers on good agricultural practices to improve yield and quality, and create market linkages to ensure better profitability. With American peppermint prices rising, Indian-grown peppermint has strong potential in global markets. By equipping farmers with the right knowledge and resources, we are securing a sustainable supply chain and creating new income opportunities for rural communities. This is the right time for India to establish itself as a leading producer of high-quality natural peppermint. Norex Flavours Private Limited Norex Flavours & Fragrances LLC #norex #sustainability #peppermint #menthapiperita #oralcare #confectionery #mintoils #naturalmenthol #essentialoils #sankalp

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Perfect brew! Amul-model, cooperative-led coffee revolution in #Kerala's Wayanad gains global attention | Do read my report on how Kerala plans to promote coffee produced by small farmers of Wayanad in European markets. cc: P Rajeev https://lnkd.in/gS6vM3mb

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i-Hub Gujarat and eChai Ventures are organizing a "Food & Beverage Startups Meetup, Ahmedabad Edition". Join fellow founders, operators, and enthusiasts building in the food and beverage space — from packaged goods to cloud kitchens, cafes to consumer brands. This meetup is designed for candid conversations around building and scaling F&B startups. We’ll explore everything from product innovation and supply chain challenges to marketing, distribution, and customer loyalty. Whether you're just starting out or scaling across cities, this is a chance to connect with peers, share real-world learnings, and explore meaningful collaborations. Expect founder stories, practical insights, and an open, collaborative vibe. It's made for people who are passionate about food, brand, and business.

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Recycling: The Next Big Business Opportunity Sustainability is no longer just a responsibility—it’s a scalable and profitable industry. At the Indian Innovation Icons 2025 by Marico Innovation Foundation, this evening, a compelling panel discussion highlighted how recycling is poised to become a high-growth business opportunity. Moderated by Anubha Bhonsle (Founder, Newsworthy Studios), the panel featured: 1. Harsh Mariwala (Chairman, Marico) 2. Masood Mallick (MD, Re Sustainability Ltd) 3. Prabha Narasimhan (MD, Colgate-Palmolive India) Key Takeaways: 1. Recycling = Revenue: FMCG brands are eager for sustainable solutions, but the challenge lies in consumer willingness to pay—a gap that can be bridged with the right business models. 2. Scale Through Innovation: India’s recycling industry is fragmented, but technology-driven circularity models like Recircularity are proving that waste management can be both financially viable and environmentally impactful. 3. A National-Scale Transformation: With better collection, advanced processing, and strong industry collaboration, plastic waste can be turned into a valuable resource, fueling both sustainability and economic growth. The Bottom Line: Recycling is no longer just an environmental necessity—it’s an investable, high-return industry. Businesses that embrace this shift today will lead the circular economy of tomorrow. #Recycling #Sustainability #CircularEconomy #Innovation #IndianInnovationIcons2025 #MaricoInnovationFoundation #ImpactInvesting #WasteToWealth

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