Ruchi Puri

 I have made 100s of Voxpop Ads, and here's all my learning. I ran a poll, asking which performance ad format should I decode, and you picked Voxpop. So here’s the breakdown: How to crack Voxpop for performance ads — what works, what fails. Why Voxpop Works???? It feels raw, real, and relatable. People trust people, not brands. When it looks like a real street convo, it skips the "this-is-an-ad" alert in your head. How to Make Voxpop Actually Work 1. Don’t hire an actor, Yes you heard it right. Hire a real host. Actors perform. Hosts connect. You need someone who’s comfortable talking to strangers, reading body language, and pulling real reactions — without a script. 2. Cut the fluff. This is performance content. 20 seconds on intro & outro = 20 seconds wasted. Hook them, hit the insight, land the product. ( Kisi ko nahi janna- " Hi aaj Hum aae hain CP me aur chalo logo se puchte hai") 3. Ask questions that hit home. Generic questions won’t work. Instead of: “Aap apni salary kaise use karte ho?” Why this doesn’t work:No emotional pull, Sounds like a boring survey, Won’t trigger an expressive or honest reaction Try: “Aapki salary bhi ‘Limited Edition’ hai kya? Jaldi khatam ho jaati hai?” This works because: It’s specific , It taps into a common pain point ,It feels like a real-life conversation Questions should sound like real-life problems. 4. Don’t jump to the product — make them ask for it. This is the secret sauce. Let the person talk about their pain point. Then the host connects the dots and introduces the product as a solution. Let the audience feel: “Ohh, that makes sense.” 5. Show. The. Product. I can’t say this enough: If I don’t see it, I won’t buy it. Hold it close to the camera. Show details. Make it real. Don’t assume description is enough. This isn’t radio. 6. CTA = Test Ground Should you mention price? Offer? Order online. → Don’t guess. A/B test it. Every brand behaves differently. Cheat Codes (That Actually Work) 1. Carry free samples — opens people up for better reactions. 2. Start the convo without the camera — camera-shy people vanish fast.  3. Props or quirky lines help lighten the mood — “Free ice cream or free fame?” Bottom Line: Voxpop may look casual — but it only works when planned smartly. It’s not about randomness. It’s about realness. And real needs strategy.

79

14 Comments

India’s digital ad boom is real — but so is its ₹12,000 crore efficiency gap. Channel Factory unveiled its Media Misalignment Report 2025, a deep dive into how contextual inefficiencies are draining digital ROI. Read the full story: https://lnkd.in/gSqqZKVU Kartik M. | Amit Rathi | Prashant Ray #e4m #DigitalAdvertising #MediaEfficiency #AdTech #MarketingROI #ChannelFactory

31

Jargons marketers use daily but no one explains clearly We hear words like ROI, CTR, CAC and retention all the time But most people don’t actually know what they mean beyond college notes or agency decks Here’s a quick breakdown of 8 marketing jargons explained simply with real brand examples you’ll remember These aren’t buzzwords. They’re the backbone of every campaign you’ve ever seen Save this if you’re in marketing. Share it if your boss still confuses reach with results Which jargon confused you the most in college? Drop it below and I’ll simplify that one next

265

71 Comments

These 15 SEO principles perfectly explain how real rankings are built: – Publish fast, optimise later – Create content based on customer pain points – Match every page with the right search intent – Use topic clusters for better relevance – Focus on brand trust, not just link building This is the foundation of sustainable SEO growth. #SEO #SearchEngineOptimization #DigitalMarketing #ContentStrategy #SEOTips #SEOStrategy #OrganicGrowth #ContentMarketing #MarketingInsights #TopicalAuthority #SearchIntent #BrandBuilding #MarketingStrategy

12

1 Comment

Bridging the Gap Between Expectation & Execution in Performance Marketing! 🎯 Vishal Sharma, Deputy Vice President – Media Buying at LS Digital Group, breaks down the common pitfalls brands make in performance marketing—and how to avoid them. From underestimating tech infrastructure like Firebase vs. AppsFlyer, to delayed lead response times and disconnected creative strategies, his insights remind us that performance is not just about numbers—it’s about precision, personalization, and timely action. #FutureForward2025 #PerformanceMarketing #DigitalStrategy #MediaBuying #MarTech #MarketingMistakes #Insights #Adtechtoday

120

1 Comment

From rural outreach to e-commerce, from building martech stacks to reaching out to media dark strata — this conversation dives into the future of marketing in India... https://lnkd.in/grv2WQWU Well, we’re also unpacking the skills next-gen marketers need, and the cultural, ethical, and privacy questions AI brings with it. Tune in to PVM India's Director - Marketing, Gunjan Khetan 🇮🇳🇺🇸🇨🇳🇬🇧🇰🇷 in conversation with exchange4media MartechAi editorial lead Brij Pahwa...and watch how they delve into the ever-evolving Marketing space. #perfettivanmelleindia #marketingforgood #AIinMarketing

54

1 Comment

Motivator, GroupM’s specialised agency has been appointed as the Performance Marketing Media partner for Zepto. The agency will leverage its advanced performance marketing capabilities to drive scalable, result-oriented campaigns for the brand. Read More: https://lnkd.in/g8j59xXH Divesh Sawhney | Mausumi Kar #MarketingMind #Zepto #Mandates #GroupM #Motivator

14

2 Comments

The purpose of SEO is to create a reliable revenue generation process for a business. Be it as an in-house role, freelancer or agency. That's where the value of SEO is. You are building a process for revenue growth. SEO strategy is knowing how to generate that growth through organic search. The wrong strategy will always make the agency richer and the client poorer. The wrong SEO strategy will make the client side SEO unemployed. The wrong SEO strategy by the SEO freelancer leads to famine not feast. Success in SEO starts with strategy. My advice to execs and those starting on their careers is to learn marketing science at the same time as you learn SEO. Do that and you'll be unstoppable.

67

24 Comments

As a Senior SEO Expert, I always keep a close eye on how marketing trends are reshaping the digital landscape. Here are the most impactful updates marketers and businesses should know right now: 🔍 AI in Search – Google continues to enhance search with AI features, meaning content quality, E-E-A-T (Experience, Expertise, Authoritativeness, Trust), and structured data matter more than ever. 📱 Short-Form Video Growth – Reels, Shorts, and TikTok are dominating attention spans, and businesses using them strategically are seeing higher engagement. 🎙️ Voice & Visual Search – Optimization is no longer just about keywords—images, voice queries, and product visuals are key to visibility. 🛡️ Privacy-First Marketing – With data regulations tightening, marketers must focus on ethical, transparent, and consent-driven campaigns. 🤖 AI Tools for SEO – From content generation to technical audits, AI is helping SEO professionals save time and make smarter data-driven decisions. 💡 Takeaway: The future of marketing is a mix of SEO fundamentals + AI innovation + authentic engagement. Those who adapt will lead the way. What’s your strategy for balancing AI tools with traditional SEO methods? Let’s connect and share insights! #MarketingUpdate #SEO #DigitalMarketing #AI #ContentMarketing #Search

7