Archi Mittal

Writers don't design, but... Copywriting is creating, and DESIGN holds a large chunk of it. 3 seconds of attention span is like trying to cook Maggi in 2 minutes - very very hard, but not impossible. Instead of writing, it's time for guiding - ✅Follow alignment rules for easier reading ✅Use text hierarchy to maintain flow ✅Highlight the keywords for their brain to fill in the rest #Copywritingtips #Design #Marketing #ContentMarketing #DigitalMarketing

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6 emails you MUST master as a copywriter: 1. Welcome 2. Founder story (how it started) 3. Day in the life (random recent story) 4. Customer transformation story 5. Value/how-to 6. Promo Now start writing. Credit: storeycopy on Twitter/X

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Everyone’s talking about trends. But few are tracking behavior. Because what looks like a “trend” on the surface is often a reflection of thousands of micro-decisions beneath it. At Amura, we’ve built an Agentic Marketing Framework that decodes this complexity, turning real-time consumer actions into autonomous, intelligent execution. Agentic isn’t just another buzzword, it’s the shift from manual marketing to self-learning systems. From “what worked last campaign” to “what’s working right now.” From decisions made on instinct, to those driven by real-time behavioral data. Our framework continuously learns from every click, scroll, and bounce, optimizing creative, targeting, and budgets automatically. It’s how brands can now move from being reactive to being predictive, and from chasing trends to setting them. So whether it’s a festive campaign, a viral moment, or a performance push, Amura’s Agentic Framework helps brands scale faster, spend smarter, and grow continuously. Because the future of marketing isn’t managed, it’s predicted. #AgenticMarketing #AmuraTech #MarketingWithIntelligence #GrowthMarketing #DigitalStrategy #ConsumerBehavior #MarTech Riddhi Gadhiya | Janam Varandani | Supriya Kotnis | Sagar Jadhav

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Capturing audience attention is harder than ever—especially in the B2B world. 📊 According to LinkedIn: 🔹 91% of global B2B marketers struggle with audience attention 🔹 94% in Singapore and 72% in India say leadership is too risk-averse, sticking to outdated tactics 🔹 Meanwhile, video and influencer-led strategies are quickly becoming non-negotiable 💡 What’s changing? 🎥 Video is now essential 66% of marketers globally say NOT using video puts them at a disadvantage 82% expect influencer marketing to drive real sales by the end of the year Confidence is highest in APAC: Singapore (89%), India (84%), Australia (79%) 📺 CTV (Connected TV) Ads = 4x More Effective than traditional TV for B2B LinkedIn’s upgraded CTV capabilities now include: ✅ Deeper insights ✅ Premium reach with platforms like Paramount+ ✅ Integrations with Innovid and Sprinklr 🔥 New LinkedIn Ad Formats to Watch: 1️⃣ First Impression Ads: Full-screen vertical videos shown as the first ad of the day 2️⃣ Reserved Ads: Guaranteed top-spot Sponsored Content in a user’s feed The future of B2B marketing is bold, visual, and professionally targeted. Are you ready to embrace it? #B2BMarketing #LinkedInAds #CTV #VideoMarketing #InfluencerMarketing #MarketingTrends #DigitalMarketing #AsiaPacificMarketing #CMOInsights #MarketingInnovation

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Kofluence’s 'Decoding Influence: The 2025 Influencer Marketing Report'—based on inputs from over 1,000 #creators, #marketers, and experts—positions #influencer marketing not as a tactical bolt-on but as a mainstream pillar in digital AdEx, one that’s shaped by data, steered by tech, and judged by business impact. Read more at: https://lnkd.in/dhsvEqKD #advertising #adagencies #adland #influencereconomy

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This week’s #MondayWithMarketers spotlights Aakriti Rawal, Founder of House of Chikankari. From the inspiration that sparked her brand to the smartest hack she used to scale it, Aakriti shares her go-to Meta ad tool, the marketing trend she’s betting on, and the toughest lessons from her entrepreneurial journey. She also leaves fellow founders with sharp tips on raising that crucial seed round. #StartupInsights #Entrepreneurship #D2C #Creators #MetaAdvantagePlus #MondayWithMarketers

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From rural outreach to e-commerce, from building martech stacks to reaching out to media dark strata — this conversation dives into the future of marketing in India... https://lnkd.in/grv2WQWU Well, we’re also unpacking the skills next-gen marketers need, and the cultural, ethical, and privacy questions AI brings with it. Tune in to PVM India's Director - Marketing, Gunjan Khetan 🇮🇳🇺🇸🇨🇳🇬🇧🇰🇷 in conversation with exchange4media MartechAi editorial lead Brij Pahwa...and watch how they delve into the ever-evolving Marketing space. #perfettivanmelleindia #marketingforgood #AIinMarketing

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Ad impressions measure placement; attention measures effectiveness. In conversation with IMPACT Weekly Magazine, our co-founder, Arjit Sachdeva, explores why marketers must move past impression-led thinking and focus on ad strategies that are designed to earn attention, not assume it. This thinking reflects what we’re building towards at VDO.AI, helping brands make attention and engagement the cornerstone of every campaign. Read the full feature here: https://lnkd.in/gdjDMiyj #AttentionEconomy #ThoughtLeadership #VDOAI

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“You could make the best piece of content but if it’s not data backed it’s not going to work.” - Sushant Sadamate, Buzzlab “It's important for brands to understand not just what they’re communicating, but also how relevant and feasible that communication is for their target audience, especially when it comes to driving conversions." - Andre Borges, Pocket Aces Some legacy brands tend to play it safe, often hesitant to take risks with their media and advertising strategies. Whereas, modern brands are actively pushing for disruptive ideas, something that truly breaks through the clutter - Vishal Prabhu, White Rivers Media "There are essentially three Indias: India 1, which includes the top-tier metros; India 3, which is the aspiring, underserved segment; and India 2, which sits in between. Each of these groups consumes different types of content, and brands must recognise these distinctions to communicate effectively" - Hayden Scott, VIRTUE Asia Empirical creativity is a function of testing the craziest ideas. It’s what visionaries like Steve Job swore by, and what Jim Collins speaks about in his work - Poonam Prahlad, BornHi Digital Platinum Partners: Integral Ad Science Taboola Associate Partners: #filtercopy Pocket Aces Associated Broadcasting Co. Pvt Ltd (TV9) | News9 Shemaroo Entertainment Ltd. Knowledge Partner: mediasmart Social Media Partner: Explurger Ketki Bhagwat Soumitra Sahu Mishaal Wanvari Damita Gomes #IBS2025 #IndiaBrandSummit2025

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We often treat consistency as a non-negotiable in marketing. Same tone, same look, same message. But what if that’s what’s holding us back? In a recent article on Storyboard18, marketing veteran Shubhranshu Singh makes a bold statement: "Consistency is the refuge of the bore-lords." He reminds us that real innovation is not just about control or structure. It comes from the blend of discipline, creativity, and those unpredictable moments we call luck. Whether it’s a disruptive idea or a campaign that breaks the mold, inconsistency might not be your weakness. It could be your creative edge. This piece is a great read for anyone rethinking the rules of branding and creativity. Highly recommend reading it and letting it challenge your comfort zone. #ShubhranshuSingh #MarketingLeadership #CreativeThinking #BrandStrategy #SimplySpeaking #Storyboard18 #InnovationMindset

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From Dilwale to Dimaagwale to Paisewale, learn how to tailor your pitch and close deals with every type of customer. Here are some pro tips, real insights, and actionable strategies from co-author Anand Prakash. 13 Steps to Bloody Good Sales, grab your copy now and master the art of selling! Ashwin Sanghi Rohit Goel Anand Prakash #BloodyGoodSales #SalesLife #SalesSuccess #BookLaunch #BusinessReads #SalesWithASmile #ClosingTheDeal #LearnSales #UpskillNow #SalesBook #SalesHacks #SalesMadeEasy #CareerGrowth #CustomersInSales

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