Yael Pe'er

New release! 👉 Smadex’s CTV Guide for Marketers. We’ve joined forces with AppsFlyer and Nexxen to help you unlock the full potential of CTV. 📺 Whether you’re focused on performance, awareness, or both, this guide has you covered!   🔗Follow the link to download: https://lnkd.in/dD9bAi8v #CTV #ConnectedTV

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You’ve improved the design. Changed the copy. Tried a few A/B tests. But conversions? Still flat. The truth: most teams don’t struggle with ideas but with where to start optimizing the funnel. Here’s how top CRO experts approach it. 1. Start where the data points you. Brian Massey, Conversion Scientist at Conversion Sciences, says the data always decides. If users drop off on category pages, start there. If add-to-cart rates are low, focus on product pages. Pro tip: Use GA4 or FigPii to see exactly where people stop and fix that first. 2. Prioritize by effort and ROI. Iqbal Ali, experimentation consultant, recommends scoring each idea before testing. > Small fixes like clarifying pricing or simplifying forms often deliver faster ROI than a full-page redesign. > Use frameworks like ICE (Impact, Confidence, Effort) to choose your first experiment. 3. Optimize both ends of the funnel. Abi Hough, CRO consultant, warns that working in sequence is a trap. > Fix checkout friction while also ensuring ads and landing pages align with user intent. > When both ends improve together, you stop leaking conversions at every step. 4. Begin at the bottom for faster wins. Spencer G., Senior CRO Specialist, often starts from the bottom up. If traffic isn’t an issue, fix the checkout and cart flow first. That’s where small tweaks drive the biggest gains. The pattern is clear: >Let data tell you where users struggle. >Fix the highest-impact problems first. > Keep refining both acquisition and conversion sides. 📊 Read the full guide with examples and expert commentary in the comments section. #CRO #ConversionOptimization #DigitalMarketing #ABTesting #FunnelOptimization #Invesp

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Half your users might bounce in 30 days. So the question isn’t just “How do I get more downloads?” It’s: “How do I make them stay?” We break it down in our latest blog with AppsFlyer → strategies, segmentation, and smart retargeting that turn churn into ROI. 🔗 https://hubs.ly/Q03vQ2Jq0

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Here is a list of the best posts we read this week. 1. Buyer journey ≠ your marketing funnel or sales stages. Here is how the B2B buying process happens by Andrei Zinkevich  - https://lnkd.in/dC5U-5YS 2. Retargeting campaigns are critical to staying top-of-mind with buyers. But don't assume that everyone is ready to talk to sales by Jonathan Bland  - https://lnkd.in/dpC8n842 3. Account-Based Content Strategy. A new, step-by-step guide on using content to drive awareness & pipeline by Vladimir Blagojević - https://lnkd.in/dmQsKUFs 4. 3 Ways Smart CMOs Are Redefining Revenue Leadership by Jon Miller - https://lnkd.in/d9E_MR62 5. Your deal will be ignored 10 / 10 times unless you by Nate Nasralla  - https://lnkd.in/dR7bYmtd 6. Becoming the ONLY requires a key task by Jason Vana - https://lnkd.in/dC3HSji7 7. A little known truth about your "good" content that isn't getting amplified by Amanda Natividad  - https://lnkd.in/dfJy5yja What was your favorite post this week? Share in the comments. Buyer Enablement sales process Andrei Zinkevich #marketing #b2bmarketing #content #strategy #linkedin #ABM #contentmarketing #contentstrategy #accountbasedmarketing   #b2b #saas #gtm #brand #digitalmarketing #omnichannelmarketing #demandgeneration #martech #marketingoperations #socialselling #LinkedInAds  #growthtribe

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Why agencies lose clients and how to fix it👀 Most agencies don’t lose clients because their work is bad. They lose them because of three silent killers: 1️⃣ Misaligned expectations Clients expect “results” before clear KPIs are even set. Fix: Spend more time onboarding and aligning on measurable outcomes. 2️⃣ Lack of visibility Clients don’t see the progress you’re making. They just see invoices. Fix: Automate reporting and show progress regularly. Visibility builds trust. 3️⃣ Poor communication loops Your team is buried in multiple tools, emails, and Slack messages. Fix: Centralize updates, feedback, and performance data in one place (Synup helps here, by the way, with our white label client portal) Agencies that retain clients longer don’t necessarily do more work; they simply manage relationships better. What’s the biggest reason you think agencies lose clients?

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“With the right technology, marketers no longer need to rely on a full creative team to produce, evaluate, and optimize content.” That’s precisely the magic of a platform like Optimove, built to empower positionless marketers to own the full content cycle. 🎙️ In this short clip, Shai Frank (SVP of Product at Optimove) breaks down how it all comes together. 👇

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Most marketers overcomplicate their planning process. But with ChatGPT, you can map out a full marketing campaign in under 30 minutes... if you know how to guide it. Here’s the exact 3-prompt workflow to build sharper, faster marketing plans: 1. Brainstorm content ideas I need to create a marketing campaign for [product/service]. Here’s what you need to know: [INSERT NOTES AND CONTEXT INCLUDING GOALS, TARGET AUDIENCE, BUDGET, ETC] 2. Build the strategy & messaging Now develop the campaign’s positioning and key messaging. Summarize: the core message, the problem it solves, the emotional trigger that drives action, and the primary call-to-action. 3. Map out the execution plan Turn this strategy into an actionable rollout plan. Outline: the key channels & content needed, timeline for execution, and KPIs to measure success. Simple. Strategic. Repeatable. — 📋 Want the full system? Join the waitlist for The Strategic Marketing Plan Playbook: https://lnkd.in/g7PB9huV

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Most teams think they have an AI search problem, but what they have is a coverage problem 👀 If your content answers only one version of the question, AI moves on. That’s why single-keyword optimization breaks in AI Mode! Do you know which queries your brand actually covers today? Semrush’s AI Visibility Toolkit is built to answer that: https://lnkd.in/e2ydvwbZ.

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Big funnel vs. good funnel? Can’t we just have both? Buying low-quality users in masses has always been a losing game. Our co-founder & CPO Eran Friendinger recently broke down why marketers don't have to make the impossible choice between quality and quantity. TLDR: when you train the platforms to find your highest-value users, the platforms are often able to find the same volume of conversions, just in a different audience pool than they would have originally targeted. So, shall we put that trade-off to rest?

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The Hidden Adobe Problem:  You're Live, But Are You Adaptive? 🌌 Today’s enterprise marketers aren’t sleeping on Adobe. 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆: ✅ Implementing AEP, AJO, CJA, RTCDP, AEM ✅ Integrating source systems ✅ Activating destination channels ✅ Running campaigns with dynamic content It’s not that they haven’t gone live. It’s that most Adobe rollouts stall at activation and stop short of the deeper value layers. 🧩 𝗧𝗵𝗲 𝟯 𝗟𝗮𝘆𝗲𝗿𝘀 𝗼𝗳 𝗔𝗱𝗼𝗯𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗠𝗮𝘁𝘂𝗿𝗶𝘁𝘆 𝟭. 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗟𝗮𝘆𝗲𝗿 “The platform is functional.”  • AEM is serving content  • RTCDP is collecting profiles  • Journey Optimizer is live 👏 These are not trivial wins. But… 🚨 They're not enough to drive orchestration at enterprise scale. 𝟮. 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 𝗟𝗮𝘆𝗲𝗿 “The stack is speaking.”  • Content, data, and journey ops are coordinated  • Analytics ties back to journey strategy  • Ops, creative, and tech have shared feedback rhythms ✨ This is where experience logic emerges. 𝟯. 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 𝗟𝗮𝘆𝗲𝗿 “The system is learning.”  • Behavior modifies journey paths in real time  • Offers and content adapt to intent  • Feedback loops continuously tune decision logic 🔁 This is the real promise of Adobe. And the hardest part to unlock. 𝗔𝗻𝗱 𝗵𝗲𝗿𝗲’𝘀 𝘄𝗵𝗲𝗿𝗲 𝗧𝗮𝗺𝗶𝗹 𝘄𝗶𝘀𝗱𝗼𝗺 𝗴𝗶𝘃𝗲𝘀 𝘂𝘀 𝗰𝗹𝗮𝗿𝗶𝘁𝘆: "அறிந்தாற்றிச் செய்கிற்பாற்கு அல்லால் வினைதான் சிறந்தானென்று ஏவற்பாற் றன்று." "Aṟintāṟṟic ceykiṟpāṟku allāl viṉaitāṉ ciṟantāṉeṉṟu ēvaṟpāṟ ṟaṉṟu." “A task shouldn’t be assigned merely because it matters only to one who can act with insight.” Most Adobe programs are run by capable teams. But capability ≠ orchestration. 𝗧𝗵𝗮𝘁 𝘁𝗮𝗸𝗲𝘀: 🎯 Shared experience logic 🧠 Feedback-fed adaptation ⚙ Continuous optimization flow across modules So, ask yourself: Where is your org on this Adobe maturity ladder? Are you orchestrating or just operating? Drop a comment if you’ve felt this in your CX stack. Or share how your team is tackling Adobe orchestration across silos 👇 #AdobeExperiencePlatform #CustomerJourneyOps #RTCDP #JourneyOptimizer #CXOrchestration #MarketingEngineering #EnterpriseMarTech 

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Marketers say they want to prioritize CRO—but they’re not optimizing close to the point of conversion. 🤔 ➡️ 56% of SMB marketers say CRO is a top priority, yet only 32% are running landing page tests ➡️ 52% of B2B PPC ads still drive traffic to homepages instead of landing pages Maybe conversion rate optimization (CRO) needs a rebrand. Too often, SMBs see CRO as complex or out of reach—when it’s actually one of the most efficient ways to scale results. CRO isn’t about big overhauls. It’s about small, focused changes that compound into serious growth. But somewhere along the way, marketers lost sight of the basics. It’s a huge gap, and one our CEO Steve Oriola breaks down in a recent Q&A with MarTech - Marketing Technology Insights™ Series: https://bit.ly/475wcLa

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They may be tiny, but short links pack a punch — improving UX, boosting conversions, and unlocking smarter attribution. 💥 Common use cases we see? 💡 SMS marketing - Improving CTRs while leaving brand impact (and staying within character counts!) 💡 Organic sharing - Thrives when user-generated links are clear, and easy to create and distribute 💡 QR codes - Using branded QR codes (connected to short links) to update destinations after printing, track scan activity in real time, and fully customize to your brand look and feel 💡 Linking to app, web, and more- Redirect users to specific web pages or dynamically route them to an in-app destination Find out why they belong in every marketer’s strategy. (Branded) short link below in the comments! 👇

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Nobody buys effort. They buy outcomes. And in marketing, the strongest outcome isn’t louder campaigns — it’s a better product experience. Because when the experience improves: – Conversion rates rise – CAC drops – Retention compounds – Word-of-mouth scales That’s how brands become hard to replace. Here’s where marketers actually create leverage: 1/ Market the experience, not the features ↳ Clear positioning beats clever messaging ↳ Frictionless journeys outperform big promises ↳ Consistency builds trust faster than hype 2/ Find and fix conversion friction ↳ Confusing onboarding ↳ Misaligned messaging vs reality ↳ Moments where users hesitate, stall, or churn 3/ Be the marketer who connects the system ↳ Customer insight → product feedback ↳ Data → narrative → action ↳ Brand + product + growth working together Running campaigns is table stakes now. Improving the experience is strategy. Make it easier to understand. Easier to trust. Easier to choose. That’s how everybody wins.

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𝐘𝐞𝐬𝐭𝐞𝐫𝐝𝐚𝐲, 𝐰𝐞 𝐡𝐞𝐚𝐫𝐝 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬. 𝐓𝐨𝐝𝐚𝐲, 𝐰𝐞 𝐡𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐬𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐝𝐨𝐥𝐥𝐚𝐫𝐬.. Our expert discussion unpacked how Google’s dominance in the discovery phase is slipping, and platform-native discovery is rising fast. 𝐓𝐨𝐝𝐚𝐲, 𝐰𝐞 𝐟𝐥𝐢𝐩 𝐭𝐡𝐞 𝐥𝐞𝐧𝐬. We reached out to our advertiser panel — across categories, budgets, and buying behaviors — to ask some key questions: 👉 How is zero-click behavior changing their ad spend strategy? 👉 What platforms are winning more share of wallet? 👉 Are brands adapting their content for discovery-first, click-less journeys? The business POV reveals a shift from clicks to connections — from conversion-first to content-first. Thanks to Billy Heany, for sharing such insightful notes. He and his team have been actively tracking this for many of their clients and learning how to better optimize for it within large brands. Stay tuned — more insights dropping next week! #marketing #advertising #socialmedia #digitalstrategy #zeroclick #JasperColin

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