Content

Overview

At the University of North Carolina at Chapel Hill, we are driven by purpose, defined by progress and devoted to the people we serve. Because Carolina’s success is measured not by what we achieve alone — but by how we help North Carolina thrive.

To fully and accurately represent UNC-Chapel Hill and its impact to its various audiences, all content producers must work together to produce engaging and effective communications and marketing materials that tell many parts of one great story. Each section below includes guidelines and best practices for creating content that achieves the University’s communications and marketing goals — demonstrating how Carolina is First. And for All.