We're here to increase direct bookings.

Our sevices 01

Search Engine Optimisation

HOW WE DO IT

Our clients enjoy ranking page one and often number one for some seriously competitive keywords.

Heads On Pillows’ dedicated team of digital marketers include experienced SEO specialists who have extensive experience working with global OTAs, independent hotels and holiday rental managers around the world. Our expertise lies in Technical SEO, Off-Page SEO, On-Page SEO and Local SEO.

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SEO

SEO Planning

  • Market & Competitor Research
  • Keyword Research
  • SEO Process Creation

SEO Audit

  • Initial SEO Audit.
  • Monthly SEO Audit

Content SEO

  • Blog Post Briefing
  • SEO Content Writing & Quality Control

On-Page SEO Optimization

  • Main Pages Optimization (Homepage, Category, Services)
  • Blog Post Optimization

Off-Page SEO

  • Entity & Citation Building
  • Page Builder Backlinks
  • Google My Business (GMB) Optimization

SEO Reporting

  • Monthly Performance Report
  • Monthly Meeting

           
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Heads on pillows

SEO Service

SEO Services
For Restaurant

Heads On Pillows team boosts local SEO for restaurants in Australia to attract nearby diners and increase reservations.

Our tailored strategies use restaurant-specific keywords to improve search rankings, connecting you with diners ready to book.

We handle the SEO, so you can focus on delivering exceptional dining experiences.

restaurant seo service
travel seo service
SEO Services
For Travel Website

We specialise in tourism SEO service in Australia for travel websites, boosting visibility for travel agencies, and booking platforms.

Our tailored strategies use targeted keywords, technical SEO, and local SEO to attract organic traffic and position your brand at the top of search results.

SEO Services
For Hotels

At Heads On Pillows, we specialise in hotel SEO services for the hotel industry, helping hotels, resorts, and accommodations in Melbourne, Australia boost direct bookings and online visibility.

Our tailored hotel search engine optimisation Australia strategies use targeted keywords and high-visibility tactics to rank properties higher in search results, driving organic growth and meeting your booking goals.

SEO Service For Hotels

Heads on pillows’

SEO IMPLEMENTATION

Cutting-edge SEO knowledge and dedication to increasing ranking and traffic.

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Bookings Focused

All our SEO campaigns revolve around increasing your direct bookings.

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Research-Driven

Extensive keyword research underpins everything we do to ensure your SEO efforts get results.

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Google Partner

We are a certified Google Partner with extensive experience in search engine marketing.

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On-Page Content

Our content is meaningful, interesting and favoured by search engines.

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Technical

Our technical expertise means your website will load quickly and maintain excellent health.

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Off-Page

We build white-hat links to your site which increases your backlink profile and boosts your ranking.

We Get Results

Our clients enjoy increases in ranking, traffic, impressions and bookings through our tailored SEO strategies.

1000+
Competitive keywords ranking first page on Google and Bing, driving huge increases in qualified traffic.
500%
Average increase in direct traffic within the first six months of optimization.
26%
Average reduction in bounce rate due to quality and meaningful content.
95+
Minimum website health score when measured using industry standard tools.
76%
Average increase in direct bookings

Frequently Asked Questions

A friendly member of the Heads On Pillows team is always on hand to answer any further queries you might have about our SEO services.

1. I’ve heard hotel SEO takes a long time to get results. Is it worth investing?

SEO does take time. Typically we expect meaningful results after about 4-6 month, but usually we get results faster than that. It’s definitely worth the wait as once you rank for competitive keywords, you’ll enjoy organic traffic to your website from guests that are looking to book.

2. Can we really compete with OTAs? They have unlimited budget and can be really aggressive.

ABSOLUTELY! You are well positioned to compete and beat the OTAs. It’s a common misconception that they will win. Think about it, who is a better quality result? A general OTA that specialises in… nothing. Or a beautiful accommodation or experience that is unique to your area and market and has a website all about who they are! With the right SEO understanding, you can beat the OTAs.

3. Do you do Local SEO?

We do a combination of Local, National and Global SEO, depending on your requirements and budget. Local SEO is almost always a critical part of our campaigns.

4. How much does SEO for a hotel or accommodation provider cost?

It varies depending on keywords selected, competition level and goals. Get in touch with us and we can provide a custom quote after a quick discovery session.

5. How to do SEO for a travel website?

To do SEO for a travel website, focus on using targeted keywords, high-quality content, a strong internal linking structure, mobile optimization, and building backlinks. Keyword research, user experience, and content related to travel destinations, itineraries, and activities are also essential.

6. How to do SEO for a hotel website?

For hotel websites, focus on local SEO, optimised content, high-value keywords, and website speed and mobile usability. Use location-based keywords, highlight amenities, showcase guest reviews, and maintain an updated Google Business Profile to boost rankings and visibility.


Some of our
SEO success stories
Ready to boost your
direct bookings?

We're here to increase direct bookings.

Let’s start a conversation.

Find us

Address:

  • Vietnam: 55 Ho Hao Hon, District 1, Ho Chi Minh City
  • Melbourne: Suite 236/139 Cardigan St, Carlton, Australia
  • Sydney: Unit 526/368 Sussex St, Sydney NSW 2000, Australia

Phone: (+61) 0427 021 092

Email: info@headsonpillows.com

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