Digiday Creator Strategies

Registration opens and our team will be ready to greet you. Please stop by to check in and grab your badge and enjoy some coffee, breakfast and networking before sessions begin.

The editorial team will set the stage for the day.

Creators are forced into the C-Suite, handling the business side as they navigate content creation — and growing their audience. In this discussion, we uncover what’s top of mind for creators suddenly thrusted into the corner office.

An explainer session unpacking what actually separates a channel from a studio from the perspective of a creator. We’ll cover what changes in headcount, IP ownership and revenue mix once the format becomes a business.

A live case study on how a multi-million dollar deal in the creator economy was put together, told in brand and creator voices. The session breaks down deal structure, creative control and where ownership is once a partnership moves past a straight sponsorship.

How brand budgets and expectations around creator partnerships have shifted and why treating a creator deal like a media buy increasingly misreads what’s actually being purchased.

Recharge with lunch and network with peers before the next session.

What’s one thing you’d banish from the creator economy? Vague brand briefs, algorithm changes, the exclusivity clause or the word “influencer” itself? Let’s talk candidly as a group about what working with brands and agencies actually looks like.

Operators and creators share the mistakes and blind spots that don’t usually make it into public case studies. Things like underpricing early deals, ignoring entity structure until a tax bill forced the issue or scaling production before the revenue existed to support it.

Creators have the leverage and tooling to build and outsource to cheaper alternatives. We’ll explore that shift and the ways the current model can evolve. 

A brand marketer details how their team actually builds and runs an ongoing creator program, from vetting and briefing through measurement and renewal. We’ll learn how this system can be replicated for creators of all follower sizes.

Digiday moderators will recap the event’s key takeaways.