CMG Worldwide

CMG Worldwide is an intellectual property (IP) management agency based in Beverly Hills, California. The company was founded in 1981 by attorney Mark Roesler. It focuses on representing the rights of celebrities, public figures, and brands—especially after death. CMG played a key role in developing the legal idea known as the “Right of Publicity,” which helps protect a person’s name, image, and likeness from unauthorized use.

The agency manages more than 250 clients, including well-known figures such as Elvis Presley, Albert Einstein, Maya Angelou, James Dean, and Neil Armstrong. CMG works with their estates to ensure their legacy is respected and used properly in media, advertising, products, and digital content.

CMG offers services in licensing, legal clearance, valuation, marketing, and brand strategy. It also supports digital media projects that use AI, voice models, and digital likeness. In recent years, CMG has expanded into newer areas like digital influencers and public speakers through its divisions CMG Talent and CMG Speaks.

The company has offices in Beverly Hills, Indianapolis, and Nashville. It works with clients around the world and has secured partnerships with companies like Google, Apple, Dior, and McDonald’s.

CMG Worldwide continues to help estates and brands manage identity as intellectual property. Its work bridges law, technology, and media to support the ethical use of names and legacies across industries.