Australia
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About

Cultural Trend Strategist.
I dig through the chaos of cultural trends and consumer…

Articles by Jed

  • How do people remember brands?
    Jan 12, 2023

    How do people remember brands?

    I love LTP (otherwise known as, Long-Term Potentiation). As Wikipedia defines it, LTP is a 'persistent strengthening of…

    6 Comments
  • Bart or Lisa? Amazon or Catch? Which child will Australia love more?
    Aug 23, 2019

    Bart or Lisa? Amazon or Catch? Which child will Australia love more?

    So Wesfarmers has managed to pick Catch up for a sweet $230 mil, the regulator has approved it, and now the deal has…

    2 Comments
  • Impact of FMCG brands, on a companies culture.
    Jun 15, 2016

    Impact of FMCG brands, on a companies culture.

    This is an interesting article (based on a survey by Deloitte), on how company culture impacts on brand strategy, and…

    2 Comments
  • The benefits of saying, thanks!
    May 14, 2016

    The benefits of saying, thanks!

    I really like this post. It's so easy to transform your team or organisation into a more engaged workplace, just by…

    6 Comments
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