Includes bibliographical references (p. 233-246) and index

The transformation of American campaigns in the 21st century / James A. Thurber -- The principles of campaign planning / William R. Sweeney, Jr. -- Who will vote for you and why : designing strategy and message / Joel Bradshaw -- Candidate nominations and general election strategy / Marni Ezra -- Strategy and tactics for campaign fundraising / Norman Cummings and Grace Cummings -- Race for the cash : competition, contributions, and money in 2002 / Candice J. Nelson -- Paid media advertising : political communication from the stone age to the present / Jay Bryant -- Ads are us : political advertising in a mass media culture / Leonard Steinhorn -- Hard facts : the media and elections with a look at 2000 and 2002 / John Petrocik -- The ground war : the importance of organizing the field / Will Robinson -- The importance of field work in election campaigns / Paul Herrnson -- Campaigning with the internet : the 12 view from below / David Dulio and Erin O'Brien -- Campaign ethics : public perception, reality, and the need to win / Carol Whitney -- Campaign ethics and politics of personal destruction / Linda Fowler -- Do campaigns matter? / Marni Ezra and Candice J. Nelson

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