Milk has never really been popular among teenagers, especially when compared to soft drinks or other beverages that feel more fun and exciting. Combined with childhood trauma from being forced to drink milk, this has led Thai teens to consume less milk than their peers in other countries. CP-Meiji has introduced two new flavors of Meiji Pasteurized Milk - Kyoho Grape and Fuji Apple - in a Japanese-style carton designed so it doesn't have to be finished in one go. This gives consumers a sense of freedom, as they don't feel forced and can enjoy it whenever they want. WOLF BKK approached the challenge of turning milk into a drink teenagers would choose. They grounded their idea in a deep understanding of teen insights: the benefits of milk are a lot like the good intentions of parents - well-meaning and caring. But for teens, no matter how beneficial something may be, they don't like being forced or having their lifestyle interfered with. When they want those benefits, they'll ask for them in their own time. The story centers around a Gen Z teenage girl who appears well-mannered and is about to get a tattoo. Before going through with it, she opens the cap of a milk carton to summon her helpful mom, a metaphor for seeking support, in this case, asking for money for the tattoo. But just as her mom starts to scold her about school, the girl quickly shuts the cap, sending her mom back to where she came from. When she needs her mom again, she opens the cap to bring her back, and once she no longer needs her, she closes it again. This clever storytelling parallels the mom and CP-Meiji's two new milk flavors. Like the milk, the mom is there when needed, full of benefits, and easily set aside when not. There's no pressure, no interference with the teen's lifestyle. It's a spot that truly gets Gen Z: understanding their need for independence, autonomy, and choice regarding milk.

VIEW THE SPOT

​Progressive has launches its new purpose-driven short film, Inherit, alongside the insurance brand’s latest multi-year program, 'Open the House.' The Open the House initiative, unveiled earlier this month, is designed to address the unique challenges aspiring homebuyers face in their pursuit of homeownership.

VIEW THE SPOT

Advocacy organisation Egale is rallying Canadians to act with its new campaign titled ‘Hate isn’t history’, which references modern-day incidents of hate, against incidents from the late '50s, '70s and '80s. The campaign juxtaposes photojournalism, which informed how people saw the world forty and fifty years ago, and social media, which is how many learn about the world today. Unfortunately, the fight against hate is as urgent today as it was decades ago. 2SLGBTQI people still encounter acts of discrimination or violence simply for existing, and with increasing frequency.

VIEW THE 2 SPOTS

If you’re not flying RHO Airlines, you need an upgrade. This is not your average airline. There are no delays, no chicken-or-beef existential crises and no jetlag. Just dust, speed, and the kind of lift-off that makes your heart sit in your throat. When your client is RAM Middle East and they ask for a campaign to launch the all-new RAM RHO 1500, you turn car specs into a spectacle. Publicis Middle East saw more than a truck. They saw an aircraft. The RAM RHO is a lighter, faster, more agile beast with 540 horsepower.

VIEW THE SPOT

Before we knew how to start, take curves or accelerate towards our dreams, Dad had already traveled a long way for us. With effort, with mistakes, with wisdom built kilometer by kilometer, he was the one who traced the first route.

VIEW THE 3 ADS

To highlight the long-lasting freshness of Iki Mini Gel Air Freshener by connecting it to quirky, memorable facts that share a common time span: 21 days.

VIEW THE AD

This Father’s Day, the Aruba Tourism Authority honors the lessons we learned from Dad and invites us to relive them together in a place made for reconnecting.

VIEW THE 2 ADS

Based on a common behavior we observed in supermarkets, specifically around Oreo shelves, we created a campaign that highlights real decisions people make when giving in to a craving. The goal was to make visible something that already happens naturally: someone choosing Oreo and leaving another product out of place.

VIEW THE 5 ADS

To launch SuperPet's new collection of dog leashes, collars and harnesses we tapped into an insight every dog owner can relate.
When people go out to walk their dogs they couldn't care less about their outfits. They even go out in ther pajamas.

VIEW THE 4 ADS

In a bold and brilliantly bonkers stunt, BBC Creative has turned influencer Morgan James into a human-sized ad campaign - by strapping a giant 48-sheet billboard to his back and sending him hiking across East Sussex. This unusual campaign marks the launch of the new season of Race Across the World,

VIEW OUTDOOR

Wolt, the technology company known for its local commerce platform, launches a new international campaign featuring Owen Wilson as its first-ever brand ambassador. Written and directed by Nat Prisco of Arts & Sciences and made in collaboration with MacWell & Talent Republic, the film highlights the ease and everyday value of Wolt+, the company’s popular membership program, available across all Wolt markets. Owen, known for his laid-back, relatable humour, brings his signature charm to the start of a collaboration with Wolt -

VIEW THE SPOT

As world leaders gather in Canada for the G7 Summit, where critical global issues are debated, a new initiative from international non-profit One Drop, in partnership with creative agency VML, is set to challenge the agenda. The One Drop Foundation is bringing attention to 'The Unfair Glass,' a powerful, tangible representation of the global water crisis, designed to provoke discussion and action among world leaders. 'The Unfair Glass' is a double-walled drinking glass, custom designed with its outer layer permanently filled one-quarter of the way with contaminated water. This innovative design turns the glass into a data visualisation that you can drink from. It also serves as a constant reminder that one in four people worldwide

VIEW THE SPOT

In an era defined by artificial intelligence, it is becoming increasingly important to know who is a real human online. World – a revolutionary identity and financial network co-founded by Sam Altman and Alex Blania – recently announced its official launch in the United States with a creative campaign and a series of transformative partnerships designed to preserve humanity in digital spaces. With over 27 million participants and nearly 13 million verified humans across more than 20 countries,

VIEW THE SPOT

In BMW’s new brand campaign from Jung Von Matt, an octopus performs an impressive underwater waltz - powered by a central nervous system. A metaphor for the unique performance of BMW’s new central control unit: the BMW Heart of Joy. BMW first unveiled this innovative control computer

VIEW THE SPOT

​GREY GOOSE, the quintessential French vodka, is proud to premiere 'GREY GOOSE Hôtel,' a new global campaign launching with a series of creative shorts starring Oscar-winning actor Zoe Saldaña. The films were brought to life by GREY GOOSE vodka’s newly awarded creative agency of record, BBH USA

VIEW THE 2 SPOTS

Hellmann's Mayonnaise is building on its 100+ year legacy as the world’s No.1 mayonnaise brand with the launch of its new campaign, ‘Bring Out the Best,’ aimed at celebrating its enduring role in people's lives as a product that elevates any meal.

VIEW THE SPOT

At the heart of the campaign, created by Southpaw is a breathtakingly simple but emotionally supercharged idea: to a child, even the smallest moment of play with a parent can feel like the biggest game in the world. The hero film pairs warm, wonderfully ordinary user generated content of real families playing together, with the soaring sound of the world’s most iconic sports commentaries. The juxtaposition is surprising, moving, and unforgettable. Transforming these fleeting family moments into epic, celebratory highlights of childhood.

VIEW THE SPOT

​American Express Global Business Travel (Amex GBT) , a leading software and services company for travel, expense, and meetings and events, is taking a bold step forward by launching its first brand campaign: Great Ideas Travel. The company has used relatable, human experiences to force a mindset shift on how individual travellers and business decision-makers think about business travel.

VIEW THE SPOT

AXA XL, part of the AXA Group that provides insurance and risk management products and services for mid-sized companies through to large multinationals, and reinsurance solutions to insurance companies globally, is launching a new campaign: 'Facing into risk for a future to be imagined'. In an increasingly connected and unpredictable world, businesses that are innovating and driving progress must navigate many complex risks. In line with the brand’s global strategy, AXA XL partners with clients to understand and protect against the risks of today and of tomorrow. This bold campaign from Publicis Conseil aims to increase brand awareness, emphasising the brand’s culture, vision and expertise. Featuring a retro-futuristic art direction, the initiative sets the insurer apart in a competitive landscape, emphasising AXA XL’s forward-thinking culture.

VIEW THE SPOT

Most city runners stick to the same path. It’s easy to follow, easy to get home from, but it’s rarely exciting. Through its new campaign: ’Stop Running in Circles’, Lime offers Stockholmers a reason to take the longer, unfamiliar route, with a free ride home as the reward.

VIEW THE SPOT

Milk has never really been popular among teenagers, especially when compared to soft drinks or other beverages that feel more fun and exciting. Combined with childhood trauma from being forced to drink milk, this has led Thai teens to consume less milk than their peers in other countries. CP-Meiji has introduced two new flavors of Meiji Pasteurized Milk - Kyoho Grape and Fuji Apple

VIEW THE SPOT

When a big game’s on, the streets go quiet. The neighborhood courts? Empty.
No one’s out kicking a ball. Because everyone’s inside, eyes on the screen.
Not just watching, they are playing on Te Apuesto, Peru’s biggest betting house.

VIEW THE 2 ADS

The cost of living may be going up. But in a Suzuki Vitara, the cost of really living is going down.

VIEW THE SPOT

To celebrate the F1 Canadian Grand Prix, our latest OOH campaign transforms the iconic chicanes of the Circuit Gilles-Villeneuve into something unmistakably ours: the legendary red and white KFC bucket. From the Senna Curve to the Wall of Champions, we’ve recreated the circuit’s most legendary turns.

VIEW THE SPOT
VIEW THE AD

Topgolf is doubling down on fun this summer with a new line up of daily value offers and some seriously good bites, all designed to help Players save their green – for the greens. To kick off the summer entertainment, the brand announces a new multimedia campaign, developed in partnership with its creative agency of record, Anomaly, and directed by comedy duo Tim Heidecker and Eric Wareheim. Titled 'You’re Better Off at Topgolf,' the campaign underscores the fact that, at Topgolf, value and premium experiences aren't mutually exclusive. A 30-second anthem film sits at the centre of the campaign.

VIEW THE 3 SPOTS

​Oscar Mayer is deli-vering a bold new campaign for Deli-Fresh for the first time in more than a decade. Dreamt up by Johannes Leonardo, the campaign depicts a hilarious provocation: Oscar Mayer Deli Fresh meats are so deli fresh, people may mistake your home for a full-on deli. This new campaign debuts on the heels of the viral Wienie 500, which took the internet by storm and kicked off a summer refresh of the brand’s iconic platform ‘Keep It Oscar.’ Focused on sparking smiles with delightfully delicious meats,

VIEW THE SPOT

DECATHLON celebrates the power of sports and reaffirms the affordability of its products in its new brand campaign. In its latest campaign created by BETC PARIS, DECATHLON reaffirms its commitment to making sports affordable to all, while highlighting the emotional richness that its products provide. Through three films and five visuals, the brand pays tribute to those unique moments in life that only sports can offer. As a key player in the daily lives of French people, DECATHLON has always been committed to placing sports at the heart of society.

VIEW THE 3 SPOTS

Essity owned incontinence brand TENA has unveiled a powerful new global campaign created by AMV BBDO that challenges negative stereotypes and stigmas surrounding bladder leaks. Designed to spark a radical shift in perception, ‘Rethink Bladder Leaks’ invites women to rethink bladder leaks, encouraging them to embrace solutions that truly meet their needs

VIEW THE SPOT

Oban unveils Being This Likeable Isn’t Easy, a new campaign that highlights the care, intention, and dedicated craft involved with a final product that is so effortlessly likeable. The new creative campaign marks an intentional shift for Oban and pulls back the curtain on what makes this iconic whisky so universally liked. While Scotch can be intimidating, Oban’s balanced, smooth profile and longstanding craft stand apart, yielding a loveable liquid that dismantle stigmas around the category.

VIEW THE SPOT

​Major League Baseball will celebrate the league’s 12 active Japanese players through custom manholes that will feature one player in each design, to be installed at locations associated with that player’s roots in baseball, starting Monday, June 16th. Each of the 12 manholes were designed by different artists, crafted to tell the unique stories of the player's path to Major Leaague Baseball,

VIEW THE SPOT

“Achha Kiya Insurance Liya” (Good, I took Insurance!) is a ground-breaking attempt by the GIC (General Insurance Council) to change India’s beliefs and behaviours towards general insurance. The initiative is aligned with IRDAI’s broader vision of insuring all Indians by 2047. The inevitable ‘not so good times’ in the lives of ‘good people’ around us make the perfect point for insurance. When people actually realise the power of insurance and say/feel “Good, I took insurance”!

VIEW THE SPOT

For father's day in 2021, Ryan Reynolds and Aviation American Gin brought you the 'Vasectomy'. This year, Beverly Hills, 90210 actor Brian Austin Green is making 'The Reverse Vasectomy', alongside co-star Tori Spelling, following a recent announcement from Green's fiancé sharing their plans to expand the family. 90’s Drama meets Dad Trauma. Happy Father’s Day.

VIEW THE SPOT

As part of their ongoing #BreakTheRush campaign in which they expound the need to take a breather from fast-paced environments, Havaianas Philippines unveiled a new work on meta & tiktok that creatively depict a foot massage shaped in the form of their iconic flip-flops.

VIEW THE 2 ADS

We know that mornings where little rest and long hours of late nights are the consequence of your senses being asleep and consequently, the catastrophic mistakes you can make because of that. A campaign with real insight reminds us of the importance of drinking and a good coffee with the right dose of caffeine to make your days spin without surprises.

VIEW THE 3 ADS

The universal language is English, we don't say so. The statistics say so. English is the world's mother tongue for understanding. It is also the world's mother tongue for professional development and for obtaining a complete knowledge of the language in order to be able to relate to others. Our campaign is about the same thing, if we speak the same language, things don't just get better, we all learn and the best always comes out of it.

VIEW THE 2 ADS

Niubiz, a leading payment solution in Peru, has a central brand concept of Growing Together, and we wanted to show that growing together means being present from the conception of the business, which is why we used ultrasounds as the creative axis, symbolizing the birth and conception, in this case, of a business.

VIEW THE AD

“Boys Cry Too” is a social awareness print campaign by Babycenter, a baby and childcare store in Ecuador. In a culture where boys are still told not to cry, the campaign challenges the effects of normalized machismo in parenting. By encouraging emotional freedom from an early age, it reminds us that allowing boys to feel today prevents men from having to unlearn emotional repression tomorrow.

VIEW THE 3 ADS

Because a journey doesn’t end at the airport, Corsair is offering a 15% discount on Hertz car rentals for its passengers when they buy a ticket. To depict the deal, Paris-based agency Australie's latest campaign captures the connection between air and ground travel through a rearview mirror — a visual cue that highlights the offer while reinforcing Corsair’s positioning as a premium, connected airline.

VIEW THE 2 ADS

This month, as we spotlight road awareness, Seguros Mundial invites Colombians to slow down and rethink how we react behind the wheel.Because let’s face it—we all have an inner animal. And sometimes, it shows up when we’re cut off or stuck in traffic.Our digital campaign leans into that instinctive side, using animal analogies to show how road rage can take over—and how we can choose a different response.It’s a new way to think about driving: less reaction, more reflection.

VIEW THE 3 ADS

A Mother’s Day campaign by SKY express, a Greek airline, celebrating the unseen sacrifices of motherhood. Through a series of travel-inspired visuals, the campaign humorously highlights the trips that mothers never truly experienced, because they were too busy caring for their children. The call to action: give her back the journey she missed, with a SKY Gift Card.

VIEW THE 3 ADS